I try to keep them unique and shy away from the stereotypical logos that can dominate your industry. I also feel it needs a boldness to make it recognizable on a sign from a distance...even before the words can be read. Thin lines and words only tend to be hard to read from a distance and are proven to not "stick" in ones mind. I try to give a unique icon that invokes a memory of recognition even without the client needing to read the wordmark.
I also am trying to make sure your logo does not resemble a cardiologist or a charitable organization...as both generally use heart shaped icons. For most I chose to keep the heart subtle, so as to be clear about what you do.
I chose elements using the "Little White Picket Fence" as it is often tied to the American Dream of home ownership.
I welcome your feedback and suggestions. Best Regards,
I was thinking the subtle heart/peach could be wordmark like this, could be added to any of the submitted logos I have uploaded...Or if you wanted it very simple just leave it like this with no icon. .
Let me know if youd like this added to any of the logos that I have submitted.