Heart of America Mega-SiteLogo Design Contest

Missouri's Gateway to Opportunity

The branding is for a 7,000 acre Mega-Site Industrial and Innovation district which accommodates large scale building development. The target users for the development are massive-scale manufacturers, logistics centers and data centers. The development is located in rural Missouri and requires sensitivity to the community, it’s residents and the farming history of the County in which it lies. The community has requested that their values be represented in the branding of the development. Those values are; Americana, rural, hardworking, talented, resourceful, considerate, community-minded. The brand should also be recognized as positive, growth oriented, responsible, and the highest and best use of the real estate. It also represents the bright future of the region of mid-Missouri and economic prosperity.
Interstate 70 is a landmark of the county and a major means of site access. The St. Louis Gateway Arch could be used as a symbol to the region.
The average lot size available within the development is 400-700 acres.

Earth tones, sustainability, neutrals, rural, open to varying color palettes.

The Gateway Arch, Interstate 70, farming, rural America, topography, trails, rivers, transportation, industrial