Hi there, please find my concepts attached. My first design uses a medical plus symbol and an equals symbol - this represents the problem of complicated healthcare terminology simplified and answered by your services. It's a simple yet effective way of visualising the concept of your business. The second concept uses a question mark to represent confusion and it contains a medical plus sign to show it's health related. And the last concept merges both - so the question mark to show confusion and the equals sign to show simplified answers. Please let me know if you'd like to see any changes. Thanks. BMF
Put simply the health symbol is the jargon and the equals symbol is the meaning.