Our Ideas and Additional Information:
Overall, we are looking for a modern, fresh, update to our well-established and recognized logo. Logo needs to be versatile in size options (one horizontal and one vertical) and distinctive - to be used and placed on building signage, and multiple marketing material including print, one color t-shirts, TV, web, etc... We are also a proud locally-owned company (Hawaiian Flag also attached for reference)
1. Mr. Safety (our mascot): Our iconic and heavily branded symbol needs a completely modern update and redesign. Looking for it to be less cartoonish, more professional and possible 2 color option. EXAMPLE: "KFC" (Kentucky Fried Chicken) the Colonel (SAMPLE ATTACHED) is two color modern and text is bold. Keeping the smile, shaka and straw hat in our logo is important.
2. Hawai'i Self Storage - include the apostrophe/okina in Hawai'i. In a competitive market (Public Storage, Extra Space Storage..etc) We need "Hawai'i" to stand out a little bigger and be big/bold and also possibly modernizing the font, again and yet keeping it simple and clean.