Haul Rider Logo Design Contest

Haul Rider has selected their winning logo design.

For $475 they received 37 designs from 9 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
haulrider
United States

What We Do

Haul Rider is a mobile app that the truck driver carries with them on their cell phone to track their time and get paid.

Industry

Automotive

Top Three Things to Communicate

#1 - tough
#2 - cool
#3 - freedom

Our Target Audience:

male 25-60, blue collar, truckers

Color Preferences

I am open to any color, just would prefer to keep it to 2-3 colors total.

Our Ideas and Additional Information:

There’s a certain mythology surrounding trucking that details American fascination with the occupation.

In our nation, we have idolized the truck driver for living the life of a nomad, roaming around the country.




Themes

Masculine
Classic
Gray
Necessity
Raw
Adventure

Applications

Mobile
Desktop
Print
Signs

Entries
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Contest Entries

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