Haul Rider Logo Design Contest
Haul Rider has selected their winning logo design.
For $475 they received 37 designs
from 9 different designers from around the world.
Annotation
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What We Do
Haul Rider is a mobile app that the truck driver carries with them on their cell phone to track their time and get paid.
Industry
Top Three Things to Communicate
#1 - tough
#2 - cool
#3 - freedom
Our Target Audience:
male 25-60, blue collar, truckers
Color Preferences
I am open to any color, just would prefer to keep it to 2-3 colors total.
Our Ideas and Additional Information:
There’s a certain mythology surrounding trucking that details American fascination with the occupation.
In our nation, we have idolized the truck driver for living the life of a nomad, roaming around the country.
Themes
Masculine
Classic
Gray
Necessity
Raw
Adventure
Applications
Mobile
Desktop
Print
Signs