What We Do

Haul Rider is a mobile app that the truck driver carries with them on their cell phone to track their time and get paid.

Industry

Top Three Things to Communicate

#1 - tough
#2 - cool
#3 - freedom

Our Target Audience:

male 25-60, blue collar, truckers

Color Preferences

I am open to any color, just would prefer to keep it to 2-3 colors total.

Our Ideas and Additional Information:

There’s a certain mythology surrounding trucking that details American fascination with the occupation.

In our nation, we have idolized the truck driver for living the life of a nomad, roaming around the country.