The unique and mature appearance this logo provides makes the company easily distinguishable from its competitors and additionally recognisable and memorable.
The technical ability and maintenance aspect of the company is represented by the curving lines which together create the letters HS to emphasize the name of the company.
The arrangement of lines have a contemporary structural element to them which further represents the construction industry and future proofs the design for a long lasting use. The use of three lines parallel to one another is a dominant and effective way of catching peoples attention. The lines additionally represent the electrical wiring, plumbing pipes, gas pipes and plan elevation of properties within a street.
The bold and structural use of type gives the logo the required strength and dominance. The lines that cover the name of the company and slogan are representational of a roof on a property and the logo as a whole symbolises a building.
(This comment references Entry
#132)