Hardbody LA Logo Design Contest

Hardbody LA has selected their winning logo design.

For $300 they received 133 designs from 23 different designers from around the world.
Contest
Logo Design Brief
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ssquicksilver
United States

What We Do

We are a private fitness training company working with busy professional people who want challenging, fun, effective workouts with faster results.

Industry

Sport

Top Three Things to Communicate

#1 - Fitness expert
#2 - Results
#3 - Professional

Our Target Audience:

Successful, educated, professional men and women, 21-55, in the West Hollywood/Beverly Hills/ West LA areas, with busy lifestyles, interested in health & longevity, who want their workouts to be energetic, effective and time efficient.

Color Preferences

Classic colors of strength, black/grey/blue/silver etc. Possibly some darker reds, oranges, or greens. Nothing too feminine or playful. Would like to see some contrast between the Hardbody and the LA.

Our Ideas and Additional Information:

Open to seeing the logo in strong colors, but would also like to have a nice black/white contrasting version. Want something that will really look great on t-shirts (black or white) and promotional materials, as well as website. Not really looking for muscular bodies or dumbells included unless it was some kind of subtle line art as part of the lettering.

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

ssquicksilver
United States
#2 Could you try the LA in white to the right of Hardbody instead of underneath? Also, a different font style for the LA.
13 years ago
ssquicksilver
United States
#9 could you try the LA without the red box?
13 years ago
ssquicksilver
United States
Overall liking the designs with more black and white, with blue or silver as a shadow or accent color. Not really liking the reds greens and blues.
13 years ago
ssquicksilver
United States
Would like to see the dark and bold "Hardbody" lettering of #11 done in the style of #15 with the white "LA" to the right side. Was also thinking the "LA" might look good in a kind of "Dodger blue" shade similar to the blue in #16. I'd also like to see what the whole thing looks like with a polished chrome or metallic effect put to it and/or on a badge-like metallic emblem. Thanks for your submissions so far everyone.
13 years ago
ssquicksilver
United States
#16 and #19 don't like the fonts.
13 years ago
ssquicksilver
United States
Can #44 be done with a little darker lettering or more contrast? I like the sporty look, but in a smaller size the letters don't read as easily. I like #33 and #34, wondering if a little more dimension can be added to make it not so flat. I like the extra touch of #42, but think it might portray too much of a heavy weight lifting vibe. Not opposed to sporty extras that are worked into the lettering. Also open to doing something with the lettering HBLA worked in. Can #14 be done similarly but with some more color to it? #46 is too dark and heavy. Really want something with depth that jumps off the page a little more. These are coming along, but seem too flat. Thanks again for the good efforts.
12 years ago
ssquicksilver
United States
Certainly didn't intend to encourage anyone to copy your work mburney. Honestly, I never really paid much attention to who was submitting the work, only the designs themselves. I'm just saying what grabs me or what I'd like to see added or changed. There are only so many ways to put bold font, silver, blue and black colors, and a contrasting "LA" together it seems. I like some of these ideas from different designers, but think it still needs to be more than just the lettering by itself. The simplicity works, but how about putting it on a seal, or enclosing it in an oval of some kind, or adding some brush strokes that set it off? If I compare these to the other #1 choices in the sports and recreation category, it looks unfinished. Kudos to #53 for breaking out of the mold, but the fonts and colors don't work for me.
12 years ago
mburney
United States
Thanks for your response. There are no hard feelings, and I will keep submitting designs unless you state otherwise. To all the other designers, Good Luck and Godspeed.
12 years ago
ssquicksilver
United States
#58 can you make the "Hardbody" lettering stand out a bit more and do both of the outer plates on the dumbell in black? I think it would make the big "H" stand out more. #57 is more blue than I like and the LA county shape throws me a little. I live here and I never knew what shape LA county was! I kind of like the dumbell insignia 'cause it looks like a big "H." I didn't think I would, but if it looks like the company letters, that could be really cool. Might be tough to make HBLA look like a dumbell without it being a stretch. #56 is still my favorite so far 'cause it's pretty simple, but the colors contrast well and it reads nicely. Thanks for putting the time in everyone.
12 years ago
Extradapper
Indonesia
Sure, I agree with changing the lettering to be more stands out. Just notice this message here instead of on my page. Will do the changes.
Thanks
12 years ago
2BPencil
Canada
ssquicksilver

please double click any of the design to leave feedback on the Designer Page...

Scott
EastCoast Creative
Designer/Logo Tournament Moderator
12 years ago
gurugraphfix
United States
thank you
12 years ago
TillyDes!gn
United States
Please consider ranking numerous concepts...this helps the designers down the road....the point system here can help with landing future projects....Thanks!
12 years ago