What We Do
We are a private fitness training company working with busy professional people who want challenging, fun, effective workouts with faster results.
Our Target Audience:
Successful, educated, professional men and women, 21-55, in the West Hollywood/Beverly Hills/ West LA areas, with busy lifestyles, interested in health & longevity, who want their workouts to be energetic, effective and time efficient.
Classic colors of strength, black/grey/blue/silver etc. Possibly some darker reds, oranges, or greens. Nothing too feminine or playful. Would like to see some contrast between the Hardbody and the LA.
Our Ideas and Additional Information:
Open to seeing the logo in strong colors, but would also like to have a nice black/white contrasting version. Want something that will really look great on t-shirts (black or white) and promotional materials, as well as website. Not really looking for muscular bodies or dumbells included unless it was some kind of subtle line art as part of the lettering.