Harack Consulting Inc Logo Design Contest

Harack Consulting Inc has selected their winning logo design.

For $350 they received 307 designs from 52 different designers from around the world.
Contest
Logo Design Brief
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paulharack
Canada

Slogan

We are your I.T. Department

What We Do

Harack Consulting, a technology consulting firm provides, manages, and services computer hardware, networks, servers, email hosting, backup solutions to the small-medium sized business market.

Industry

Technology

Top Three Things to Communicate

#1 - Personality - We're not nerds, or socially akward
#2 - Professionalism
#3 - We Get "IT" done

Our Target Audience:

Small to Medium sized businesses, but clientele all over the map...Doctors, Lawyers, Professionals, Retail Stores. Business Owners,
Demographics - Higher standards of services, high quality, Middle Class-Upper class. Ages - 25-65. Male Or Female.

Color Preferences

blue, green, red, black, but not picky.

Themes

Colorful
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

bugy
Australia
Dear paulharack,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
13 years ago
Paull Petterson
Slovakia
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13 years ago
paulharack
Canada
Hey Guys.....

Sorry for the lack of feedback..had a few small emergencies that pulled me away from this entirely. I suppose giving

general feedback is better than the individual designers'feedback pages so everyone can see.

I will try to be brief to start giving you guys some points.

1) Basically, i am totally new at figuring out what exactly i am looking for, but the suggestions so far are great! Obviously this is for the long run, and the logo will represent anything from being on a t-shirt to appearing on an invoice.

2) #9 was first as i love the color, and the cleanliness and simplicity of the logo. The text is good, perhaps a tad "conservative" so it could be critiqued as old fasioned, or missing in the modern department. In other words, one might mistake it for a real estate firm, or anything, and doens't incorporate IT.

3) #20 is very good. the colors are great. (ironically the same as i painted my house). The nice simple shapes could represent two people being consulted, which is good. The shadow gives a great effect. lots of feedback from friends and family on this one.

4) #24 impressed me with the text initially and the line under it, where the part that says "we are your it department". That part is good, as it should stand out a little bit. The logo, although simple doens't represent anything too much.

5) #31 i liked the text and the way I.T. changed color. that might take away from the need of making the whole sentence "bolded". make sense?

thanks and let me know if you guys have any questions.
13 years ago
paulharack
Canada
Hey guys, what if we tried some designs that used something computer related...like a mouse cursor, or a keyboard, who knows...something representative of both the IT field AND the Consulting?
13 years ago
kavonk
Canada
please rank the new entries or mark them as not interested.
thank you
13 years ago
paulharack
Canada
hey guys...anyone have any ideas that creatively shows something to do with IT, Mail, or Backup?
13 years ago
paulharack
Canada
great progress guys...i think i'm convinced that i don't need to see "HC" in the logo, but a more accurate image of what we do is more effective. #79 and #86 both use the mouse cursor and a piece of mail, on the right track.
13 years ago
paulharack
Canada
The logos that have been provided have been great...those that were removed were great, although i'm looking for something that can be identified right away as being an IT company. Some of the others may be construed as any other companies, but do carry a profeesional look.

The mouse pointer with the finger is great (providing it doens't violate any copyright laws), pointing to something is very simple. Perhaps keys on a keyboard in a fancy design, yet simple?
13 years ago
paulharack
Canada
I'm very much liking the design of the cursor and the keys.
13 years ago
paulharack
Canada
And i'm okay to leave out the .inc in the logo...not necessary. I like it when I.T. is in a different, pronounced color.
13 years ago
ANGELINA
United States
Hope rank more at the end ;)
13 years ago
paulharack
Canada
like the folder design, with the original mouse pointer. Would like to try a few different fonts for the Harack Consulting. And the I.T. department could be more pronounced in a different color?

great work all of you
13 years ago