Happy BodiesLogo Design Contest

We are a multifaceted lifestyle brand including a fitness and healthy lifestyle blog and workout wear line and are looking to inspire people to be happier through living a healthy, active lifestyle with our positive, youthful outlook and message.

We are looking for vibrant, young, happy colours. We would like the colours to feel fresh and summery. We are open to being blown away by other colours or combinations, but we really like green, coral, and fuchsia (although probably not all together at once). We are looking for a unique colour or colour combination that we haven’t seen before. We don’t consider ourselves super girly but want it to be bright and happy. We would like the background to be white with just the logo/font as a bright pop of colour.

We really don’t want our logo to be activity-specific, so we are asking that no actual people be incorporated into the design. We want it to be abstract and convey our brand through the energy of the design rather than something obvious like a woman in a yoga pose. We are looking for something quite simple – maybe an abstract design with the initials incorporated, a pictoral mark, or the company name in an interesting style and colour with little unique details. We want it to be subtle enough that we can put it on workout wear and it won’t overwhelm the rest of the design, but definitely still interesting and unique. We are open to other ideas and variations – you are the experts, so feel free to take creative license! As long as it is modern, playful, and aesthetically pleasing we are open to it. We would like it to be cool and not formal or out-dated. Also, there is a lifestyle aspect to our brand so we don’t want the logo to really pigeon-hole us into the fitness niche. We would like our brand to be about every aspect of living a healthy, happy life and our logo should reflect this.

We have attached some pictures (not of logos) for specific colour and design aesthetic inspiration.