Halter Stacy Logo Design Contest

Halter Stacy has selected their winning logo design.

For $325 they received 323 designs from 45 different designers from around the world.
Contest
Logo Design Brief Hide
shalter
United States

Slogan

Marketing & Strategic Partnerships

What We Do

We connect brands to consumers and businesses to each other

Industry

Media

Top Three Things to Communicate

#1 - Strategic Partnership angle needs to be incorporated in the logo
#2 - The agency is 2 last names but we would prefer not to use "and" or "&" or "/" marks. This may be done most easily with a color or font variaton
#3 - We just want to ensure that we are not a stodgy or old school ad agency

Our Target Audience:

Business owners, Marketing Executives and CEO's

Color Preferences

Colorful options welcome, be creative! Just remember that we do want to portray a professional image so I wouldn't suggest bright or neon colors. Reds, Oranges, Blacks, Greens are all welcome.

Our Ideas and Additional Information:

We had played around with two people shaking hands and a swoosh, however they figures we used were too cartoonish. We don't want two hands shaking with just our names incorporated. (we're open to any interpretation that incorporates that strategic partnership angle. The logo must include the tag Marketing & Strategic Partnerships. So some cool wispy figures of people shaking hands and maybe something linking them together would be very welcome too)

Themes

Complex
Colorful
Bright
Loud
Modern
Exotic
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

shalter
United States
Hey everyone.. We think we want the names not to have an item in between them. We think a color variation of some sort should suffice to let people know this is two names? Halter in red and black, stacy in black and red, etc. (doesn't have to be those specific color variations, just an example)

Could you also just think about what elements can be added to the design to play into that strategic partnership, connectivity piece, etc. - as that is they key element we want the logo to convey? We have seen several arrows and swooshes that create a circle, etc. While we are not apposed to these or some variation, we are open to ideas and concepts.
12 years ago
shalter
United States
Hey guys,

We are evaluating all of these but are certainly looking for more creative original ideas...
12 years ago
shalter
United States
Hello designers... Let me start by saying I know this process can be a bit frustrating. I don't envy putting hours into design to just have them deemed "not interested". We are learning in this process as well that those designs that contain unique elements to the brand and/or unique fonts retain a higher chance of winning.

So, as we mark those we do not like, let it hopefully inspire some of you to rethink how to create something truly unique? We appreciate everyone's effort.

#31, #16, #7 are those I am most interested in at this point (the halter in the group)
12 years ago
shalter
United States
Hey Guys,

We are happier with some of what we are seeing from a customization standpoint. Please do not be overly concerned with ranking at this point, as we are still doing some evaluations even for those not necessarily "ranked" in top 5.
12 years ago
shalter
United States
Hey guys - please see note below!

We like several of the logos that are using the HS as a logo element. We would like to see some that incorporate other elements as well? Especilaly some that play on the "partnerships" or linking elemenst we can provide.

Please look at the logo with the swoosh we had previously developed at http://www.marketingexchangereport.com for an example of what we are thinking of here...
12 years ago
shalter
United States
Hello Designers,

We are re-ranking over the weekend. For those wit multiple color options, we may rank just one color choice high with the others further down in contention. Please do not withdraw those yet as we are considering several of the color combinations.

Finally - thank you all for ll your hard work. At this point we do not have a definite "this is the one" so please feel free to still contribute interesting design ideas up until the end.

The "Halter" in Halter Stacy
12 years ago
shalter
United States
FINAL FEW NOTES:

Hey Designers, we are in the midst of doing some reranking based on feedback from our team. We hope to have a "top 5" by late Sunday. Please know we are evaluating all the current logos that are still in. We do seem to be leaning towards those that would look good on black background. We really like some that have used the initials creatively, but would still love to see some that highlight our ability to partner companies.... Our tag is "Connecting brands to consumers and businesses to each other!"

Anyone have any other creative ways to reflect that would definitely be in the hunt!!!! You do not need to reflect that with our intitials..

The "Halter" in Halter Stacy
12 years ago
shalter
United States
The Logo color combinations that seem to stick out the most are:
CREATIVE / UNIQUE / ATTENTION GRABBING

BLACK BACKGROUND WITH
ORANGE/LINE GREEN
RED/ORANGEISH YELLOW
RICH PURPLE AND ORANGEISH YELLOW

(NAMES IN DIFFERENT COLORS, LOWER CASE - WHITE TAG LINE)
GRADIENT COLORS IN LOGO WITH DROP SHADOW OR SOME EFFECT FOR DIMENSION
THE LOGO COLORS NEED TO LOOK GOOD ON WHITE TOO FOR PRINT AND PANTONE COLORS AVAILABLE FOR ALL MATERIAL PRINTING AND DUPLICATION

LOOKING FORWARD TO PICKING FINALISTS AND A WINNER!
LOVE ALL THE WORK!THANK YOU!


ORANGE
12 years ago
romasuave
United States
Please review my entry #319 Thanks!
12 years ago
2BPencil
Canada
congrats MAX well done
12 years ago