Hallmark Family CommunitiesLogo Design Contest

Logo Design Contest
Contests / Hallmark Family Communities

Hallmark Family Communities has selected their winning logo design.

For $275 they received 83 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Hallmark is local. Local is our hallmark.
What We Do
Would like to have a logo that is unique and uses the name in the logo. Think hallmark greeting card company that has the unique h and the crown. Only, we build homes. Our mission is to build homes utilizing local builder partners, stressing the local support. Hallmark is about our customers connecting with local business people supplying a product from local suppliers and support. We want to differentiate ourselves from the d.R. Hortons and other large builders so the customer feels the local connection while getting a great home for the money. Color scheme is red white and blue. Specifically cobalt blue and super bright red.

Hallmark is local. Local is our hallmark.
Industry
Real Estate
Color Preferences
Cobalt Blue, Bright Red, White
Our Ideas & Additional Information
Hallmark cards; Crown Communities; Something with a special "H".
Themes
Colorful

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Discussion

 
I like the use of red and blue combined. The crown doesn't work because we already have a competetor named crown communities. We need something to take the place of the crown. Incorporating the H into the design is starting to get creative without looking confusingly similar to other existing g logos.
9 years ago
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