We are a restaurant that serves southern style comfort food specializing in the popular southern combination of fried chicken and waffles.
Industry
Restaurant
Top Three Things to Communicate
#1 - Hip
#2 - Comfort Food
#3 - Nice but affordable, good for families and singles
Our Target Audience:
Age: 30 to 50, Sex: M and F & Families, Location: San Francisco hip area of the Fillmore District, Avg. Income: 40,000+. Hip people but not ultra edgy, mature but a little funky and hip, something that looks like it can fit in many city markets across the country, something that looks good on products (syrup bottles, t-shirts), clean lines.
Color Preferences
Pumpkin/spice, wine, dark chocolate(espresso) and creme or light tan
Our Ideas and Additional Information:
Fyi, Gussie is my Grandmother's name.
Themes
Modern
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I will begin checking these 3 times a day or more. Can you please try to put a chicken on the ones with just waffles and a waffle on the ones with just chicken. Someone try one that you thinks makes you think of southern comfort food despite how I described the preferences. Think of yourself as a customer. You might have a better idea than me. Thanks!
If I can figure out how to upload a picture to this site, I will. Also, I am very pleased with the changes some of you made. I only extended the time because I need to get a solid decidion from my team. Feel free to take this opportunity to make any changes you like.
I like number 5 and 45. I am leaning towards #5 because it would look good on everything from signage to sryup bottles. Number 45 would as well but the other stands out a little more. I think #35 and #53 would look great on a t-shirt and menu but would be hard to read on signage. I think they are the hippest. We will know soon enough. Thanks, you are all great!
Mabry -- if this is going to be on an outdoor signage you might want to select a logo that works better from a distance. Usually these logos have high contrast and simpler elements. Just my $0.02
