Gussie's Chicken and Waffles Logo Design Contest

Gussie's Chicken and Waffles has selected their winning logo design.

For $500 they received 96 designs from 27 different designers from around the world.
Contest
Logo Design Brief Hide
mabrywilson
United States

What We Do

We are a restaurant that serves southern style comfort food specializing in the popular southern combination of fried chicken and waffles.

Industry

Restaurant

Top Three Things to Communicate

#1 - Hip
#2 - Comfort Food
#3 - Nice but affordable, good for families and singles

Our Target Audience:

Age: 30 to 50, Sex: M and F & Families, Location: San Francisco hip area of the Fillmore District, Avg. Income: 40,000+. Hip people but not ultra edgy, mature but a little funky and hip, something that looks like it can fit in many city markets across the country, something that looks good on products (syrup bottles, t-shirts), clean lines.

Color Preferences

Pumpkin/spice, wine, dark chocolate(espresso) and creme or light tan

Our Ideas and Additional Information:

Fyi, Gussie is my Grandmother's name.

Themes

Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2

Discussion

Discussion

mabrywilson
United States
I really like the first one. Also, consider something a little retro but still hip. Need to get an idea of both styles.
12 years ago
mabrywilson
United States
I will begin checking these 3 times a day or more. Can you please try to put a chicken on the ones with just waffles and a waffle on the ones with just chicken. Someone try one that you thinks makes you think of southern comfort food despite how I described the preferences. Think of yourself as a customer. You might have a better idea than me. Thanks!
12 years ago
bluejet
Australia
nice designs orbis, hats off!

Brad2 and Shnick's are great too!

Lucky CH
12 years ago
Orbis
United States
Thanks bluejet. Really appreciate it !
12 years ago
mabrywilson
United States
If I can figure out how to upload a picture to this site, I will. Also, I am very pleased with the changes some of you made. I only extended the time because I need to get a solid decidion from my team. Feel free to take this opportunity to make any changes you like.
12 years ago
ibot
Indonesia
no update or maybe yo have lean to one design here?
12 years ago
RaspyDesign
United States
Love your ideas Orbis. I'm hungry now. :)
12 years ago
Orbis
United States
Thanks Raspy. I'm hungry too - for chicken & waffles ! : )
12 years ago
jakub sudra
Poland
Many nice designs in this contest, but #45 deserves the 1st rank. Quality stuff, Orbis!
#16 by brad2 would be my 2nd choice - very eyecatching!
12 years ago
Orbis
United States
Thanks jakub. Much appreciated !
12 years ago
mabrywilson
United States
I like number 5 and 45. I am leaning towards #5 because it would look good on everything from signage to sryup bottles. Number 45 would as well but the other stands out a little more. I think #35 and #53 would look great on a t-shirt and menu but would be hard to read on signage. I think they are the hippest. We will know soon enough. Thanks, you are all great!
12 years ago
mabrywilson
United States
Okay, it's really hard. I like #5 and #45 so much. #53 stresses the Gussie's more than the chicken and waffles but look good.
12 years ago
Tyler
Canada
Mabry -- if this is going to be on an outdoor signage you might want to select a logo that works better from a distance. Usually these logos have high contrast and simpler elements. Just my $0.02

12 years ago
charcoal
New Zealand
Thanks for getting us to look at your logo - it's been a fun project! My last entry... #86
12 years ago
ibot
Indonesia
unranked. he he
12 years ago