General dental practice, which uses modern technology and spa-like amenities to provide a relaxing, comfortable and pleasant dental experience to its patients.
Priority #1: Females, Mothers,
Priority #2: based on Psychographics of the area
Psychographic A: “Boomburbs” The newest additions to the suburbs, Boomburbs communities are home to younger families who live a busy, upscale lifestyle. The median age is 33.7 years. This market has the highest population growth at 5.3 percent annually—more than four and one-half times the national figure. The median home value is $334,829, and most households have two earners and two vehicles. This is the top market for households to own projection TVs, MP3 players, scanners, and laser printers as well as owning or leasing full-sized SUVs. It is the second-ranked market for owning flat-screen or plasma TVs, video game systems, and digital camcorders as well as owning or leasing minivans. Family vacations are a top priority. Popular vacation destinations are Disney World and Universal Studios, Florida. For exercise, residents play tennis and golf, ski, and jog.
Psychographic B: :Suburban Splendor” These successful suburbanites are the epitome of upward mobility, just a couple of rungs below the top, situated in growing neighborhoods of affluent homes with a median value of $442,916. Most households are composed of two-income, married-couple families with or without children. The population is well educated and well employed, with a median age of 41.5 years. Home improvement and remodeling are a main focus of Suburban Splendor residents. Their homes feature the latest amenities and reflect the latest in home design. Residents travel extensively in the United States and overseas for business and pleasure. Leisure activities include physical fitness, reading, visiting museums, or attending the theater. This market is proactive in tracking investments, financial planning, and holding life insurance policies.
Psychographic C: “Sophisticated Squires”. These residents enjoy cultured country living in newer home developments with low density and a median home value of $268,921. These urban escapees are primarily married-couple families, educated, and well employed. They prefer to commute to maintain their semi-rural lifestyle. The median age is 38.3 years. They do their own lawn and landscaping work as well as home improvement and remodeling projects such as installing carpet or hardwood floors and interior painting. They like to barbeque on their gas grills and make bread with their bread-making machines. This is the top market for owning three or more vehicles. Vehicles of choice are minivans and full-sized SUVs. Family activities include playing volleyball, bicycling, playing board games and cards, going to the zoo, and attending soccer and baseball games.
Psychographic D: “Enterprising Professionals” This fast-growing market is home to young, educated, working professionals, with a median age of 32.4 years. Single or married, they prefer newer neighborhoods with townhomes or apartments. The median household income is $71,018. This segment is ranked second of all the Community Tapestry markets for labor force participation, at 75 percent. Their lifestyle reflects their youth, mobility, and growing consumer clout. Residents rely on cell phones and PCs to stay in touch. They use the Internet to find their next job or home, track their investments, and shop. They own the latest electronic gadgets. Leisure activities include yoga, playing Frisbee and football, jogging, going to the movies, and attending horse races and basketball games. These residents also travel frequently, both domestically and overseas.
Color Preferences
Good Colors to use: Green, Blue
can use other colors if it works
DO NOT want to see: Red, Black, Grey
Our Ideas and Additional Information:
We would like to stay away from traditional dental images like teeth/toothbrushes etc. The logo needs to convey the natural yet luxurious atmosphere that a spa exudes. The logo should contain the name Green Springs Dental.
Themes
Feminine
Colorful
Luxury
Expensive
Refined
Exotic
Elegant
Bright
Modern
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Thanks for those submissions, they are great, and right along the lines of what we were thinking! I can't rank you #1 apparently because it says "dept 19 hasn't participated enough" I have to ask them to do it manually, but #5 is currently ranked 1. We like the subtle color of the flower design. Only thing is you can't see the inter-petals that are white on the white background. Perhaps if you give them a thicker outline or give them a color would be good?
Also we like that there are two separate fonts for "green springs" and "dental". How about caps on "G" and "S"? Also, the "green springs" font could be altered, perhaps something more "lush"/"luxurious"
Another thing to try: add more green/nature elements around the "green springs dental" words to make it look more lush.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monitary means of showing apprecaition for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
Great job so far from all who are submitting. We like the "flower" interpretation of "spring". However, we would also like to see some other interpretations of spring such as "water spring" so water elements along with green elements.
