GRAZTERLogo Design Contest
Logo Design Contest
Contests / GRAZTER
GRAZTER has selected their winning logo design.
For $875 they received 378 designs
from 42 different designers from around the world.
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Logo Design Brief
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Client
What We Do
We manufacture the best quality gasoline garden equipments (Brush cutters , Grass Trimmers, Chainsaws) for the world
Industry
Color Preferences
dark red, deep orange, solid green,black
Our Ideas & Additional Information
The name of the brand is GRAZTER.
GRAZTER machine tools powerful and reliable machines that are used for a variety of cutting and clearing of wild growing grass, bushes and other cutting of unwanted vegetation. We are building the brand of machines as a higher setting of the bar with new high standards of refined raw power, class leading reliability and versatility and ease of use.
Our vision is to sell GRAZTER machine tools as refined and tamed monsters that carry out their jobs to perfection. For that we are looking to create a brand identity that:
1. Breathes strength and power through the subtle inclusion of a "monster" like mascot or hidden element. WE DO NOT NEED A MONSTER FOR A MASCOT but a hint of it reduced to silently reside in the logo without being overtly evident.
2. The font and format should have a refined and classy sophistication in a very modern way.
3. The identity should include a "clever" element that in a subtle and brilliant way conveys that the brand is a one-stop shop for machine tools.
The idea is to give the identity a powerful and professional look that:
1. Conveys class, sophistication and refinement to our customers
2. Increases aspirational endearment at a very masculine level to drive the desire to own the tool.
3. Develop a lingering interest in the brand through the use of the subtly hidden and conspicuous (at the same time, yes) "clever" element.
4. Builds immediate recall through the use of the "monster" element.
5. Catches eye because they add a well structured and balanced 2 to 3 tone colour match that separates the machine tools from the competition in the segment in large warehouses. The logo backgrounds are expected to be largely black or white, but may be used with other background colours also.
Long story short: GRAZTER machine tools are like tamed monsters that run like a breeze in the hands of trained professionals.
Our competitors are brands like STIHL, HUSQVARNA, MTD etc . I am attaching some pictures of our products (with identities that we are not satisfied with).
GRAZTER machine tools powerful and reliable machines that are used for a variety of cutting and clearing of wild growing grass, bushes and other cutting of unwanted vegetation. We are building the brand of machines as a higher setting of the bar with new high standards of refined raw power, class leading reliability and versatility and ease of use.
Our vision is to sell GRAZTER machine tools as refined and tamed monsters that carry out their jobs to perfection. For that we are looking to create a brand identity that:
1. Breathes strength and power through the subtle inclusion of a "monster" like mascot or hidden element. WE DO NOT NEED A MONSTER FOR A MASCOT but a hint of it reduced to silently reside in the logo without being overtly evident.
2. The font and format should have a refined and classy sophistication in a very modern way.
3. The identity should include a "clever" element that in a subtle and brilliant way conveys that the brand is a one-stop shop for machine tools.
The idea is to give the identity a powerful and professional look that:
1. Conveys class, sophistication and refinement to our customers
2. Increases aspirational endearment at a very masculine level to drive the desire to own the tool.
3. Develop a lingering interest in the brand through the use of the subtly hidden and conspicuous (at the same time, yes) "clever" element.
4. Builds immediate recall through the use of the "monster" element.
5. Catches eye because they add a well structured and balanced 2 to 3 tone colour match that separates the machine tools from the competition in the segment in large warehouses. The logo backgrounds are expected to be largely black or white, but may be used with other background colours also.
Long story short: GRAZTER machine tools are like tamed monsters that run like a breeze in the hands of trained professionals.
Our competitors are brands like STIHL, HUSQVARNA, MTD etc . I am attaching some pictures of our products (with identities that we are not satisfied with).
Themes
Masculine
Colorful
Modern
Refined
Adventure