It should indicate innovative, user-centric, mobile apps. I will also need to be able to generate a favicon from it for my website.
I've attached an image that I've used on occasion for my company, which includes a facial image that indicates what Graphixware represents (sort of). I'm not sure but I think the real logo should have a transparent background.
Here's a link to my apps on the Apple app store:
https://itunes.apple.com/us/developer/graphixware-llc/id532631341