Government Freight ConferenceLogo Design Contest

You are right. But our customers are more literal by nature, and that's the audience we need to reach. Can you combine a road/highway and tractor trailer combination (all modern design)? See web sites for Freightliner, Peterbuilt and Volvo trucks. Use the modern, sweeping, lines of real power units and the 53' van trailer? Could be great. Thank you, Bill

It has a road, which seems a less used element in this industry, compared to a truck, which is in every single logo related to trucking. Thanks for the feedback though.

What we like most about this logo is the modern font. But it lacks a modern truck image.

Every single trucking related logo contains a truck. I feel like nothing unique can be done anymore with this element so here is my concept, based on the rest of your brief.