GoodSolarLogo Design Contest

I would like the logo to encapsulate the end benefit (satisfaction of having built an energy efficient home), but also associate to quality (sophisticated look and feel), and speed (movement).

Strong colors and bold lettering also make it seem more confident.

Really like the concept of #2. It communicates the end benefit to the user. The abstract mark in #4 is energetic, and has movement. Colors and font for #1 are strong.

As logo will be used primarily for website, I imagine it to be placed on top left corner on a white (or light) background. It will be more useful when designed horizontally, with the pictorial mark on the left of "GoodSolar". However, #14 works very well as is. It's nice to see the sun too. #18's also nice to see the house, but I don't think the house itself should spin around the globe to show speed of the service.

I see "leaves" in the designs to illustrate ecology, but that's not necessary. It's more about "energy" and "owning an energy efficient home". I think the ecology element is expressed enough through the green color.

Thank you for all your designs. I've narrowed down my selection to 5. Below are my comments.

#66 I like that it includes a house. Overall composition and colors are good. The green lightning bolt seems a bit out of place though. I don't think energy needs to be communicated literally.

#71 I like the simplicity. The sun does not need to be on the edge. The field does not mean anything to us, so maybe that can be a roof?

#2 The concept is excellent. Really shows how satisfied the user can become. I would love to see more variations and work on details.

#28 The composition and look and feel are great. More variations would be appreciated to capture what the others have with the metaphors of the house.

#11 As the website's main objective will be to select good installers, the concept of the check (good choice) actually works. Don't know about the graphics for the solar panels. Maybe it can be replaced with a sun?

Thank you for your quick revisions. I think we're getting really close.

#95 Can we make it simpler? I think we can remove the window and chimney. The roof like shape should be enough to communicate that it's a house. Once simplified, it would be great to see some variations in the positions of the sun + house. It might not need to be in the center.

#88 It's much stronger, but the composition looks better on #71. Can we try something in between?