Goenka Travel Logo Design Contest

Goenka Travel has selected their winning logo design.

For $875 they received 467 designs from 55 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
sinan.can
Turkey

Slogan

PLEASE DONT USE THIS. JUST TO GIVE YOU AN IDEA ABOUT OUR COMPANY. We have a slogan, “tur gibi ama degil gibi” which means we are like a tour company but also not like a tour company. What we try to express on this slogan, we fulfill our tour agency respon

What We Do

Experienced based 15-20 people boutique tour to cool destinations from Turkey such as India, Nepal, Vietnam, Cambodia, Indonesia, Cape Town, Cuba, Peru, Iceland. (What we meant with “cool” is not typical destinations like Europe/US. Our customers can travel by themselves to these Western destinations without our support). Our tours offer experience that people can’t do by their own such as master chef home dinner at Cape Town, back street tours on motorcycle in Vietnam, dinner at Amber Fort Palace at India. You can check our instagram account (@patika.travel) to understand our mentality. We don’t use professional and photoshop photos, instead, we add amateur contents with the clients in them. When we say experience, we don’t mean adventure experiences like trekking, rafting or climbing, what we mean is local culture experiences.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Fun
#2 - Local Experience in out-of-comfort-zone destinations
#3 - Like minded community

Our Target Audience:

25-40 years-old man and women, keen on travelling, fun-loving, well educated, high income, white collar. They come alone, with friends or as a couple (no children accepted).

Color Preferences

We don't want to specify a color but we are changing our brand name and logo. Our old logo was in orange color spectrum. We want to have connection but not continue exactly with orange. We don't want it to be completely black and white.

Our Ideas and Additional Information:

By the way, we are changing our brand name. It was before Patika Travel (Patika means Path in Turkish. We defined ourselves through our name’s meaning; we don’t use the highway or regular ways, but alternative ones. We differentiated our company from other mainstream travel agencies.) Now we are changing our name to Goenka. Goenka is a man who lived in India, and show people Buddha’s nirvana exit from this material world. It has a story for our company, that’s why we picked this name but we don’t want any symbols about buddha or buddhism in the logo. Just explaining what is Goenka :)

Themes

Simple
Colorful
Luxury
Modern
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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Discussion

Discussion

sinan.can
Turkey
Please do not use the slogan on the logo. Just logo and company name is enough. Thanks.
3 years ago
sinan.can
Turkey
Goenka doesn't mean anything in Turkish and also as we mentioned above we changed our company name from "patika". In turkish Patika has a nice sound and meaning that make people remind good stuff. but goenka doesn't mean anything thats why we don't want any sharp fonts or symbols on the logo.
3 years ago
sinan.can
Turkey
maybe you can use lower cases instead of capital.
3 years ago