GoDriverLogo Design Contest

Road sign design ties in with education and clearly separates "Go" from "Driver," so it doesn't inadvertently read "GoD river," especially when presented in grayscale. :-)

Hi--

You (#132) are one of our 4 finalists - sorry we couldn't get feedback to you yesterday; we had a technical issue with LogoTournament that temporarily closed our contest. We have selected the 4 finalists and *scrambled the order* (your placement now is not reflective of any rank).

WHAT MADE YOU A FINALIST
- we like your choice of typeface
- we like the use of the road sign; fairly unique among entries
- we like your use of our preferred green palette
- you are right: sign definitely gets rid of the "God River" problem - nice solution!

FINAL FEEDBACK (changes that may make your entry stronger):
- Sign should be changed from yellow (usually indicates a *warning*) background to white
- GO + sign could be bigger (closer to the size of "DRIVER"
- Please remove drop shadow and any background shading - background should be white - we understand shadows and background gradients can pump up a logo's look/appeal, but we'd like to evaluate plain

We are asking that you do not submit any NEW designs - please limit any variations on your current design to just one new submission, referencing the feedback we have gathered from amongst ourselves and our two focus groups (driving-age kids and their parents) and your own design sensibilities. We understand designing by committee can often lead to a less-appealing final product; we want to avoid that; but we also want to address major concerns that came up in our feedback tests.


Thank you very much all the effort - we have really enjoyed LogoTournament and have already recommended it to several friends. We will be making our final choice no later than Thursday 1pm New York Time (18:00 GMT).

Best,


- the GoDriver Team

Hi. Thanks for your comments. I've uploaded your requested variations. If there is anything else you would like to see, please don't hesitate to ask.

(This comment references Entry #150)

Thank you very much for your participation - we made our final ranking of designs based on both our internal preferences as well as our testing among driving-age teens and their parents. All of the top-4 designs are great - we appreciate your participation!