Top Three Things to Communicate
#1 - Having a GoDine Membership allows you to enjoy eating out more often.
#2 - We are not your average "dining club". We are revolutionizing the restaurant industry for both customers and restaurant owners.
#3 - With GoDine you can eat, drink and save!
Our Target Audience:
Our audience demographic is very broad. Everybody eats out. Our audience will span in age from 18-65, male and female, low-high income.
Our original logo colors were blue, black and white. This feels very bland to me. I am looking for colors that stand out. Red really pops but I don't want it to be overbearing.
Yellow is a fun, happy and upbeat color. So this may be an option.
The company is re-branding so we are open to color schemes.
I also like the sleek look of gold or maybe silver.
Our Ideas and Additional Information:
I am looking for a simple logo (simple as in non-busy) that shows we are a casual, fun club that you don't want to miss out on! There are lots of "dining clubs" out there, but our business model really sets us apart. I want our logo to be unique and memorable. It needs to appeal to a broad audience. However, I want it to have some edge and scream...HERE WE ARE!
I would be okay with silverware, a place setting or something restaurant related, but it is not mandatory. I don't want it to look cheesy or cheap. I also don't want it to have anything that is a certain kind of restaurant specific. So no burgers, pizzas etc