What We Do
GMS, Inc. is a civil and environmental engineering firm, focused in water, wastewater, grading, and drainage design.
Our slogan is Listen. Create. Implement but we don’t want that in our logo but will be in others areas of branding
Full name of company is GMS, Inc., Consulting Engineers
Top Three Things to Communicate
#1 - Professionalism
#2 - Competence
#3 - Integrity
Our Target Audience:
Client Demographics: Small, rural townspeople. Average age 35+. Mayors, Town clerks, and Town Boards/Councils. High school education. Conservative values and not trendy. Lower income. Farmers. Very little millennial population.
Other engineering firms, Colorado Department of Public Health and Environment. Contractors who complete the our designs, Engineering proposals, Prospective employees
Green, Blue, Black, White
Our Ideas and Additional Information:
A no frills simple logo. The company has been in business for 40 years without a logo and uses basic font for letterhead and business cards. The desired logo must be clean, crisp and be able to print/copy well in black and white.