What We Do
This is a luxury pet accessory line (pooches AND kitties) that looks high end, but very affordable. It is playful, yet clean and serious, not cheesy whatsoever. Think the simplicity of "Fable", but playfulness of "The Foggy Dog", and luxury feeling of "MaxBone". The products are a new look not in the states yet, but a European-inspired look.
The brand is going to provide a lot of proceeds for animal organizations and the target audience is ages 21-50 and will be placed in dog boutiques.
I am open to a colorful logo or black and white. Even a black or white with a pop of color, but nothing too dramatic or overly bright/intense. Something timeless and simple, not overwhelming. I like the idea of clean/pure colors, including white. No green or red.