the shape under the word is wing shape of super hero, and the shape connecting and cover all of the word above is show of the slogan "We're Here to Help!"
shape in the left and right of the word, show like hand that support the position of the word (We're Here to Help!). And all of the compotition show like binocular that means "with this site you can find anything you want and the information is good as you can find something with binocular.