Jersey Shore Cares (Girl Scouts)Logo Design Contest

Logo Design Contest
Contests / Jersey Shore Cares (Girl Scouts)

Jersey Shore Cares (Girl Scouts) has selected their winning logo design.

For $375 they received 83 designs from 11 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Jersey Shore Cares
What We Do
Girl Scout Cookies and the Girl Scout Nuts/Candy and Magazine sale teach girls business skills they can adapt throughout their lives. This contest is to create a "Jersey Shore Cares" logo to promote our program to donate products to a local food bank or the military.
The logo will be stand alone for this program, but would occasionally appear on the same page as our council's Girl Scout logo. It can incorporate the Girl Scouts' iconic trefoil logo, but that should not be a primary art or image.

We're looking for something youthful and energetic that creates attention awareness of the option to donation products to the military and foodbank.
Industry
Non-Profit
Color Preferences
The primary Girl Scout color is PMS355 (#00ae58)
Recommended accent colors are the following (but we're open to anything) #A87728, #AA9EC9, #003D8D, and #E30090
Our Ideas & Additional Information
We are a council chartered by GSUSA and are allowed to use the Girl Scout name and servicemark. AI versions of two options (for use on this project only) are downloadable at https://dl.dropboxusercontent.com/u/53088173/LogoTournament.rar
Themes
Feminine
Colorful
Necessity

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Discussion

 
Logo Designer
Note - do you have official permission to use the Girl Scout emblem as part of this logo? We cannot use it unless you are certain that they give you permission to use it within another design. thanks for checking.
10 years ago
 
Yes, we do. We are a council chartered by GSUSA . I've added a link to download vector versions of two versions of the Girl Scout trefoil.
10 years ago
 
Logo Designer
Dear girlscoutsjs,

While you may have permission to use the Girl Scouts trademark, it is more than likely only for use in printed materials such as a flyer or brochure or on your website.

You may want to double check that you are able to use the trademark within a trademark as there are very strict guidelines for use of the logo and using it in this manner may violate those guidelines. Here is an example of the guidelines as published by the Girl Scouts of Northern California http://www.girlscoutsnorcal.org/about/media-center/logo-usage-guidelines

Please contact support if you have any questions. Ivan would be happy to assist you.

Best Regards,
Faith
10 years ago
 
Hi Faith,

Hi Faith,

Those are actually guidelines for volunteers to make flyers to promote programs and activities. Each council has thousands of volunteers and each council offers dozens, if not hundreds, of volunteer created and implemented programs. You can imagine the problems that arise when well-meaning volunteers go Google searching instead of using official materials.

I work for an actual Girl Scout council. While there are definite restrictions on what we can and can't do, those rules are both broader and more detailed. Instead of adding limitations to a contest that would be confusing, we chose to see what people came up with and use comments to move designs we like into compliance - for example, 14 has compliance issues, but the edits made to get to 17 take care of those issues.

There are also additional checks and balances available to me after the design process to ensure compliance. But that gets way into the weeds of our business structure. :-)

10 years ago
 
Thanks all for your work... I'll be showing all designs to our team tomorrow and will follow up after that discussion
10 years ago
 
Hi everyone -

We have a product sale team that's looking over all the designs and I'm gathering their feedback. Please don't pay much attention to the current rankings. They don't indicate anything currently. When a final decision is made (in the next day or so) we'll update the rankings for everyone.

Thanks.
10 years ago
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