Slogan
La Grèce, simplement
What We Do
"Giorgios" is a modern brand that imports only the best of greek products regarding food products (olive oil, olives, honey, jams, breadsticks, feta cheese etc...). The aim is to make Greece come to Paris. It is an innovative brand that is premium, wholesome but also fun and approchable.
The means is to import good and healthy products, for the consumer but also for the environnement: That is why all products are either biodynamics or at least organic.
"Giorgios" means Georges in Greek. It is my father name, well spirited, convivial, food loving and fond of its greek roots. He is allways on the lookout to find the best greek products where he is. He never forgot his greek roots and always goes back as often as he can in Greece. In order to honour this link to the Greek roots that has been running deep in us, the Brand will help Greek organic and biodynamic projects
1% du CA généré irait a des projets pour aider le développement des agriculteurs dans leurs pratiques vers le bio et la biodynamie.
Industry
Color Preferences
Premium, elegant but also fun, approcheable and simple. this is "Giorgios".
The logo has to be contemporary and yet subtle and elegant. It has to hightlight its Greek roots with the colors chosen: blue and white (that remind of the greek flag)
the brand will focus mainly on food products. Bear in mind, that it has to be different from the other greeek products that are ageing and dusty logos.
Our Ideas & Additional Information
The aim is the be the referent of the new Greek craftmanship regarding food. It only works with great people and farmers that are 100% organic and biodynamic. The brand commitment is to bring the best of Greece to Paris.
the letters of the logo must remind in a sophisticate and premium way the greek alphabet.
Having a character represent "Giorgios" can be a good idea, it has to have a moustache, look kind, wise and approchable. He wears glasses and doesn't have a lot of hair on its head :). His clothes are simple but yet elegant