I'm really happy you like it. I thought I spent enough (and yet never enough) time on this (couch) to make something out of the competition... ;) Anyway, let me know if you would like to see color variations or a more "pictural" sofa. Although I think this one works really well in terms of sign and synthesis on the work engaging both the therapist and the client. I would have loooved to call this logotype "where the magic happens"!...
Feel free to try other couches. :) I agree that this one does work. The colors are good. I especially like the difference in colors with the .net. Good slogan, where magic happens, if I was selling something that happened quickly and easily. :) Good therapy, like good logo making, is far from being magic though. :)
I still kinda "believe" that there's a little bit of "magic" in each thing we do ;) but I don't consider "magic" to be something that happens quickly and easily, so we may not share the same definition of magic. ;P
This 2nd proposition includes the first design reviewed, typface and couch - italic version (wich adds the notion of dynamism, going forward) + a character (notion of humanity). This character can be identified as the client or the therapist. The character is leaning on the couch (trust with the process of therapy and the therapist), there'a also a certain kind of "décontraction" in its behaviour (which brings a certain casualty into going to therapy cf. "therapy is for everybody really"). I'm thinking of changing the character too. It needs a little bit more refinement but before proceeding I would love to receive your feedback on this new design.
You idea of magic makes sense. How about magic can happen if you put in the time and effort? I like the character in 183 better than 182, but don't like the color. There is a sense of casualty, I'm a casual guy. I work in blue jeans.
#327 is a balanced mix of the various ideas worked on previously : - The support and guidance (counceler) G - The couch (client) A______ - THE GA initials and colors embrassed in gradient that suggest the stages the client goes through from crisis (red) then reflection (black) to feeling good (blue). PS : Hope my english is good enough for what I'm saying here to make some sense.
Let me know if there's any variations you would like to see.