Home of the raiders and regulars
What We Do
colorful vibrant cafe that serves fast casual comfort food and breakfast
Top Three Things to Communicate
#1 - fun & quirky
#2 - home-style
#3 - simple
Our Target Audience:
our main demographic is white and 55+. We're a family breakfast house that has an outdated, old fashioned stigma to it. We are remodeling and re branding. We want to appeal to a vast demographic. We are also a college town so our target demographic is everyone. We want to show that we modernized and brought life and color to this place.
We're a breakfast house. We like to think you start your day with us so I was thinking something colorful and vibrant. Something that inspire you with bright vibrant colors. We want to put our logo on everything from hot irons to press our burgers, burritos, waffles to car stickers
Our Ideas and Additional Information:
Something that encapsulates a cafe vibe where you know you can come with party or by yourself and still have the same experience. If that makes any sense.