Here is my initial logo for your consideration. I wanted to create a clean & simple, yet eye-catching logomark--something that would fit right in next to asics, nike, etc. The two-color design of my logo allows for easy color changes if ever needed, which can ensure it looks great on all colors.
It will look great at any size, and will both print and embroider very well on all types of garments. Let me know if you like what you see, and if you would like me to pursue this any further.
We are opening a new store and want to set ourselves apart from them. I like the color of #18 the best and like that the font on #18 (with the size) being to the right of the logo, as opposed to under it.
Thank you for the detailed feedback. If you think of any specific changes, let me know. I will continue to work on new layouts and post them as I see fit.
Also, I think my design is quite different from the one that you linked to, but I will see if I can push mine even more in an opposing direction. I will see what other imagery could go in there--it would be cool to have a uniform shield with different icons within (allowing for multiple variations on the logo)
I think I like the font of #18 better. Thanks for the other options. Could we still go with the scheme as #18, but vary the enclosure shape instead of a shield? Thanks!