Hello, Could I see #17 with a softer typeface? While the company sells concrete, we are trying to sell to female homeowners who was beautiful concrete that will last into future generations.
Thanks for your intrest in this logo. So I tried dozens of different fonts, lighter, thinner, curvier, softer etc. But the very bold thick nature of the "G" graphic didn't fit well with a weaker font. So I found a fairly bold serif font that gives it a bit more class and lightness without feeling at odds. I also tried some slightly lighter earthier colors to make it not as dark and manly. and I hope this works better for you. Thanks Wayne