We like this one, but can you make two changes: 1. Incorporate an "F" in the house, and 2. if there are to be arrows, they all need to point the same direction
Of the three this is my favorite. I like the two colors in the house, and like the "reflection" in the logo. It adds dimension. I also love that you used the font in our General Filters as we use. The only change is to add Incorporated somehow.
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Here are my first options.
Please don't hesitate to leave comments and advices.
Regards!