GeneralAire® Logo Design Contest

GeneralAire® has selected their winning logo design.

For $275 they received 120 designs from 23 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
General
United States

Slogan

Breathe Healthier

What We Do

Manufacturer's of Whole House Residential Indoor Air Quality Products

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Improve health and comfor of indoor air quality (IAQ)
#2 - You can control your indoor air environment
#3 - We offer the whole line of IAQ needs

Our Target Audience:

Wholesalers, Contractors, Home Owners. Home owners; Ages 30-65; Mostly Male; Mid-Range Income

Color Preferences

Since we are offered options, we would like to see options in the following color combinations:
blue and white
red and black
black and grey

Our current branding is inconsistent. We have one logo in red and black; the other in silver with a deep blue background. In additions the sizes and designs are different. We are looking for consistency. Look for more at: www.generalfilters.com.

Our Ideas and Additional Information:

Generally it needs to be horizontal in shape (not square or high/vertical). It needs to be flexible; used for brochures, boxes, stickers, product badges, website, etc. We think a white background would be nice, and some kind of shape to indicate air flow. The reason for a horizontal shape is because our product cabinets incorporate enclosed field / raised frame on the surface that is fixed in size and shape. Photo of humidifier illustrates that.

Themes

Masculine
Simple
Colorful
Refined
Secure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

General
United States
If possible, we would like your design ideas no later than August 10. A summer intern is working on this project and starts school again after that date. We are hoping she can be a part of the selection process before leaving our company. Thank you all.
4 years ago
General
United States
Also, we need the logo to read GeneralAire, not General Filters
4 years ago
General
United States
Please offer ideas in the three color combinations we requested; not just red and black. Thank you.
4 years ago
General
United States
Please do not submit colors we have not listed. And, as we need group approval for any design, our comments or considerations take time. We will provide more detailed feedback soon, but for those who have already submitted design ideas, we would appreciate your refraining from submitting the same design only in different colors. Please hold off until we can get our group together for feedback. Thank you.
4 years ago
2BPencil
Canada
Question are you looking for a new design?
4 years ago
General
United States
I would like to pose a suggestion. What if a logo was created without text? What image speaks to healthy, clean, fresh indoor air quality?
4 years ago
General
United States
We promise to make a decision soon, after getting a larger group consensus of the final designs. In the meantime, we would like to thank everyone who offered their time and ideas for a new logo design. We wish you all the best, and no doubt see a great deal of talent throughout the world. Thank you all.
4 years ago