What We Do
Manufacturer's of Whole House Residential Indoor Air Quality Products
Top Three Things to Communicate
#1 - Improve health and comfor of indoor air quality (IAQ)
#2 - You can control your indoor air environment
#3 - We offer the whole line of IAQ needs
Our Target Audience:
Wholesalers, Contractors, Home Owners. Home owners; Ages 30-65; Mostly Male; Mid-Range Income
Since we are offered options, we would like to see options in the following color combinations:
blue and white
red and black
black and grey
Our current branding is inconsistent. We have one logo in red and black; the other in silver with a deep blue background. In additions the sizes and designs are different. We are looking for consistency. Look for more at: www.generalfilters.com.
Our Ideas and Additional Information:
Generally it needs to be horizontal in shape (not square or high/vertical). It needs to be flexible; used for brochures, boxes, stickers, product badges, website, etc. We think a white background would be nice, and some kind of shape to indicate air flow. The reason for a horizontal shape is because our product cabinets incorporate enclosed field / raised frame on the surface that is fixed in size and shape. Photo of humidifier illustrates that.