General comments to all logos: We like the unique sign for "GEM" with the increasing bars (entry #12). However, the logo should primarily read "GEM Consulting" and not "GEM Capital". we prefer less colors (max 2 colors). We like black / blue / grey "GEM" needs to be big we also prefer less complex logos with less ornateness we particularly like the phrase "strategy & finance" spread elegantly across at the bottom maybe a logo could also better reflect our client industry, i.e. banks