GEM ConsultingLogo Design Contest

General comments to all logos:
We like the unique sign for "GEM" with the increasing bars (entry #12). However, the logo should primarily read "GEM Consulting" and not "GEM Capital".
we prefer less colors (max 2 colors). We like black / blue / grey
"GEM" needs to be big
we also prefer less complex logos with less ornateness
we particularly like the phrase "strategy & finance" spread elegantly across at the bottom
maybe a logo could also better reflect our client industry, i.e. banks

Hi! - Thanks for the great feedback, appreciate it. Will be posting the changes in a short while.

Update ---- #32, #33, #34, #35, #36, #37

Thanks:-)

more options --- #53, #54, #55, #56

Thank you

Requested update on #32 --- #57, #58

Thanks

Can you replace "Consulting" with capital letters, i.e. "CONSULTING"?
GEM in blue looks good, but please have "consulting" and "strategy & finance" in grey
could you also try some other fonts maybe, more personalized
also try Logo #37 with the underline as in #57

Sure no problem, will be posting the revisions in a short while. Thanks for the feedback.:-)

Color update --- #59, #60, #61

Thanks

Hi Grafikus,
Can you also adjust #37: "Consulting" in grey color?
Many thanks. We really like your logo.

Hi! Here's the update on #37 ---- #91 (in grey)

Thanks:-)

Hi Grafikus,
I received a few helpful comments from my friends on #59 and #91:
- some read "CIEM" instead of "GEM"
- some read "GIEM" instead of "GEM"
- 3 bars: the first 2 bars seem further apart (distance in between) than the middle one an the one to the right

could you change the logos somehow to avoid this?
for example if you..
- moved the middle bar more to the left so it is more clearly connected to the G
- maybe work with thin lines to connect the elements of the letters, e.g. at the bottom

many thanks :)

Hi!
Sure, no problem. Will work on it right away.

Thank you!

Hi!
Here are some variations (spacing adjusted and letters more defined)
----- #95, #96, #97, #98, #99, #100

Hope it's more to your liking:-)

Thank you!

Hi Grafikus,

We really like #59!!! and we are close to make it the winner.
However, there is one small adjustment that we would like to see first: we just need a small horizontal (connector) line between the first two bars in the letter "G", right at the bottom of the letter.
the line should be horizontal and aligned with the bottom limit of the letter "G", similar to the bottom line in letter "E". It's basically just to connect the first two bars (of three) at the very bottom, so that all the elements of letter G are connected.
- this small line needs to be straight, flat, and horizontal (no upswing)
- it should obviously be aligned at the bottom with all the other letters in "GEM"
Do you know what we mean? If not I can send you the idea as a sketch by email.

Thanks,
Thomas

Hi Thomas,

Good morning!

Will work on it right away and will be posting the update in a short while.

Thank you!:-)

Best regards,
Alvin

Hi Thomas,

Please find requested update :

--- #105 (bottom line of "G" is the same size as the bottom line of "E")
--- #106 (bottom line of "G" is half the size of the bottom line of "E")

Please let me know if I got it right.

Thank you!:-)

Alvin