Gary Fong, Inc. Logo Design Contest

Gary Fong, Inc. has selected their winning logo design.

For $300 they received 73 designs from 11 different designers from around the world.
Contest
Logo Design Brief Hide
garyfonginc
United States

What We Do

Company designs and manufacturers accessories for photographers. Primarily flash diffusers, but we have a few additional products, including the one for the current logo design. This is for a specific product - Flip-Pod - (not yet released). See below for details.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Fun (think iPod style marketing)
#2 - Useful (Functional)
#3 - Affordable

Our Target Audience:

The current design is for a specific product (not our entire company). The target market - point & shoot camera photographers of all ages and skill levels. The product is a small tripod (bi-pod) designed specifically for point & shoot cameras. (It will not accomodate larger DSLR's, etc.) It attaches to the tripod mount of the camera and has two legs or wings that fold down to form the base when in the 'open' position of function. When the legs are folded up, they form a roll-cage that acts to protect the camera from damage. It will come in a variety of colors. Designers who submit a NDA ae able to view pictures and drawings of the final design/prototype. Item will retail in the $25-20 range.

Color Preferences

No restrictions for color use in logo... The actual product will be manufactured in a variety of colors... red, yellow, blue, black, green, white, pink, etc.

Our Ideas and Additional Information:

Please email me at [brian at garyfonginc.com] for a copy of the NDA (non-disclosure agreement) and I will be happy to provide images and drawings of the product. The name of the product is the "Flip Pod", so that name should be incorporated into the logo design.

Themes

Colorful
Necessity
Economical
Playful
Bright
Modern
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

offbeatdesign
United States
Are you looking for a logo that says Gary Fong or Flip Pod?
12 years ago
garyfonginc
United States
Flip Pod. We want a logo specific for the product. We already have a company logo, which can be seen at garyfonginc.com. Thanks.
12 years ago
garyfonginc
United States
Actually, the logo is my avatar, shown to the left.
12 years ago
garyfonginc
United States
#1 - I like the use of text that reads reverse, upside down, etc. (I'm sure there's a term for that, but I don't know it.) We would like to use the entire name "Flip Pod" or "Flip-Pod" or "Flip\Pod".

** I've placed the NDA on-line... http://garyfonginc.com/logoNDA.pdf I think it's really important that the designer have an understanding of the product. Please sign and fax (800-604-6373) or email (brian@garyfonginc.com). I'm truly sorry for the inconvenience (and I realize it may put off some designers), but we are constantly fightihng counterfeiters on our products and need to do what we can to protect our IP.


12 years ago
garyfonginc
United States
** DESIGNERS, PLEASE READ...

OK, I got permission to post images of the product prototypes... Please review.

http://garyfonginc.com/logo/HTML/
12 years ago
garyfonginc
United States
#4 #5 #6 #7 - Thanks for presenting the logo in different colors, reverse, rotated, etc. I appreciate the illustration in different forms. I may remove 3 of the 4 just to make the evaluation & comparison process easier for us. If I do, please do not withdrawl them.
12 years ago
garyfonginc
United States
#16 I like the use of the product shape in the logo... Not sure about the slogan - I want to get a couple of other opinions.

#18 Don't really care for the font. I also think the overlay of the center 'p' and 'd' is too confusing/distracting. We have 3 seconds to catch their attention, and then 30 seconds at best to make the sale. I spent too much time saying "What does that say?" and I am thoroughly familiar with the product. At the same time, we appreciate your submission and the way you're trying to incorporate the product into the logo. We encourage you to refine and resubmit.

Whie we like submissions #3 and #4, please don't feel limited to a word mark. I'd like to encourage someone to play with an abstract mark.

Thanks for the submissions thus far! Keep 'em coming!
12 years ago
garyfonginc
United States
#4 #30 We really love the way this looks, although we're concerned that it is too close to the fdlip video logo... http://www.theflip.com/ It needs to differentiate more to avoid TM infringement issues.
12 years ago
garyfonginc
United States
#19 too difficult to read

12 years ago
garyfonginc
United States
in general, we like flip and pod stacked (over/under like #4) as opposed to run together (flippod)
12 years ago
garyfonginc
United States
We really like the progress so far, and have extended the contest 2 days. Thanks for all of the submissions thus far. Image link has been pulled for confidentiality purposes.
12 years ago
garyfonginc
United States
offbeatdesign... please see private comments
12 years ago
designabot
United Kingdom
congrats offbeat!
12 years ago