G2RLLogo Design Contest

G2RL: The Definitive Edge in Net Recovery

G2RL, formerly known as G2 Reverse Logistics, is a comprehensive reverse logistics solution that combines analytics and operations to help maximize net recovery. They are the leader in their space, pioneers and forerunners of reverse logistics solutions since the 1800s, the “godfather” or “founding father” of reverse logistics, if you will.

Here's a short blurb of the brand's positioning statement:

G2RL is the definitive force in returns management, seamlessly merging over 100 years of storied history with pioneering expertise. We offer the only fully end-to-end solution that touches every aspect of the returns process. At the forefront of innovation, G2RL prioritizes optimized net recovery, challenging industry norms. With unparalleled insights from our Prescriptive Analytics platform and our revolutionary Recommerce platform, we lead the charge toward a future where returns are not just managed but masterfully optimized. Join us in our pursuit of defining the future of reverse logistics.

Green and black are the primary colors, with lime green and other green tints as secondary/accent colors. Green is a callback to the older brand logo, and it hints at the sustainable solution G2RL provides.

The following keywords we've chosen are crucial in visualizing the essence of our brand in the logo:

• Interconnected: It’s an end-to-end solution that touches every aspect of the return process
• Illuminating: Their solution illuminates the path forward for decision-makers
• Resilient: Being around since the 1800s, the company has shown dedication toward its craft, people, and building solutions for tomorrow
• Strong / Daring: Powerful solution challenging the industry norms, leading the way in this field
• Sophisticated: It's not all about being bold, but it's also about building a well-oiled "machine" that thoughtfully considers each moment of the return process

Things we want to avoid:
• Using overly generic fonts
• Due to their original brand name, G2 Reverse Logistics, being close to another brand name, G2, it’d be best to explore logo designs that clearly distinguish from G2's logo

Ideas to consider, but not limited to:
• Making the text/brand name more part of the logo and less like a word
• Incorporating a reverse arrow pointing backward

Here is a mood board of the look and feel we're aiming for:
https://www.figma.com/file/CfgxWcEhCsUqQF4Ka1QWpP/G2RL-Mood-Boards-(Public-View)?type=design&node-id=142%3A2144&mode=design&t=NFFM4OJ60UQDGsDB-1