Future Restaurant Group Logo Design Contest

Future Restaurant Group has selected their winning logo design.

For $300 they received 105 designs from 19 different designers from around the world.
Contest
Logo Design Brief
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vegasdowntowner
United States

What We Do

A hospitality design, and management company specializing in unique and authentic original concepts from conception to operations.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Professional and unique
#2 - Focus on good, clean design
#3 - Emphasis on Simplicity, quality, authenticity

Our Target Audience:

Customers of our own venues as well as clients who we consult for. The customers and clients are very diverse, but mainly educated, upwardly mobile individuals between the ages of 25 and 55. they value unique and authentic experiences as well as a high level of service.

Color Preferences

No colors please, just black and grey

Our Ideas and Additional Information:

I would like to see the FRG as a letterform mark with the entire spelling of Future Restaurant Group below and in a lighter more elegant font

Themes

Simple
Gray
Subtle
Quiet
Luxury
Elegant

Style

Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Print

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Discussion

Discussion

vegasdowntowner
United States
Please make sure that the logo reflects our emphasis on concepts that are cool, authentic, and current. We do not want to look like a law firm or accountants. Be creative! Great Start.
9 years ago
vegasdowntowner
United States
It would also be cool to try to convey future without being too literal.
9 years ago
vegasdowntowner
United States
I like the idea of incorporating some food and beverage symbols...a few examples are: knife, fork, wine glass, wine key, plate, etc..
9 years ago
vegasdowntowner
United States
Please lean more in the direction of bar than restaurant. Using symbols like bar spoons, mixing glasses, wine keys are helpful
9 years ago
vegasdowntowner
United States
I have just uploaded a few images to help with ideas for incorporating bar tools into logo. My company is about 80% bars and 20% restaurant, so it is okay to emphasize bar more than restaurant.
9 years ago
vegasdowntowner
United States
Can someone integrate the tall mixing glass and bar spoon symbols? These are getting better, but please keep them refined, and elegant...not thick or bulky. Thanks!
9 years ago