Full Orange Films Logo Design Contest

Full Orange Films has selected their winning logo design.

For $275 they received 238 designs from 53 different designers from around the world.
Contest
Logo Design Brief
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Full Orange
United States

What We Do

Full Orange is a commercial film and digital production house and is now expanding into more creative endeavors.

Industry

Entertainment

Top Three Things to Communicate

#1 - Orange is generally considered to be more flattering for people, so Full Orange is the most flattering light. At Full Orange we like to think we put our clients in the most flattering light.
#2 - Full Orange is now expanding into more creative endeavors, so the logo doesn’t necessarily need to reference specific film imagery. Unless you think it’s an absolutely killer idea, steer clear of film frames, reels, or other well-used icons.
#3 - The FO team is creative, irreverent, contemporary and forward-looking. We enjoy highly collaborative relationships with our clients. The Full Orange logo should be more of an expression of our overall creativity than limited to just production. When peo

Our Target Audience:

Marketing VP's, Advertising Art & Creative Directors at Corporations, Non-Profits and Agencies primarily in Health Care, Technology or other Industries

Color Preferences

Full Orange, a commercial film and digital production house. The name Full Orange derives from a bastardization of a production lighting term, relating to color temperature.
In film production, you basically have two color temperatures, blue and orange. Orange is generally considered to be more flattering for people, so Full Orange is the most flattering light. At Full Orange we like to think we put our clients in the most flattering light.
Full Orange is now expanding into more creative endeavors, so the logo doesn’t necessarily need to reference specific film imagery. Unless you think it’s an absolutely killer idea, steer clear of film frames, reels, or other well-used icons.
The FO team is creative, irreverent, contemporary and forward-looking. We enjoy highly collaborative relationships with our clients. The Full Orange logo should be more of an expression of our overall creativity than limited to just production. When people see the our logo, we want them to think, “THEY look like they would be fun to work with.”

Our Ideas and Additional Information:

We are big fans of typography and clean imagery. Not big fans of complex and clutter.
Your design should be full orange—putting US in the best, most flattering light.
Check out our current website at fullorange.com for more background.

Themes

Playful
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Discussion

Discussion

sunardi
Indonesia
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

Get answers to your questions here: https://logotournament.com/forum/contest_holder_discussion
11 years ago
Full Orange
United States
we asked designers to "steer clear of film frames, reels, or other well-used icons."
11 years ago
Full Orange
United States
#58 This is a nice evolution of our current logo
11 years ago
Full Orange
United States
In new submissions - please do not use the word "films" in the logo
11 years ago