Fulcrum AdventuresLogo Design Contest

Logo Design Contest
Contests / Fulcrum Adventures

Fulcrum Adventures has selected their winning logo design.

For $300 they received 126 designs from 20 different designers from around the world.

Entries by
tdewell

6th
#49
New
#46
New
#52
New
#38
New
#123
New
#122
New
#109
New
#108
New
#107
New
#106
New
#55
New
#54
New
#51
New
#50
New
#48
New
#47
New
#36
New
#34
Prefers others.
#37
Prefers others.
#35
Prefers others.
#15

Discussion

 
Client
I like the circle start, colors and general layout a lot. The old school hemp rope and fonts make it seem a little too western or maritime and we are more adventure/modern ropes course. Copper plate? Modern rope or mountains in middle?
15 years ago
 
Client
I have been schooled by one of your peers that Copperplate is waaaay outdated. So I'm learning some things. This has been a great experience for me and I plan to do one of these contests for my family. You guys are absolutely amazing.
#34 Excellent revision and I love it. That's a ropes course! I liked the beefier orange of #15, feels warmer I think. In fact there is a coldness about #34 in general that makes it feel somehow impersonal. Not to clutter it because it's pretty busy already but integrating two human sillohettes working together or ocean/mountain. Something organic.
Thank you for your excellent work so far!
15 years ago
 
Client
Just looked at your cliff baron badges again and there is graphic awesomeness there for sure but they are really warm and accessible. Makes me want to hold that bottle. Although really sexy, maybe the metallic sheen of #34 is part of the coldness too?
15 years ago
 
Client
Well allright! #37 is looking great but switch the green out to blue and keep all that warm gold. I also think the stitching is warm but too rustic for us. And I'm afraid I miss that shine.

Love the little climber and would like to see him rappelling (which is more free, fun and recognized than ascending a rope) instead of climbing.

Very very nice.
15 years ago
 
Client
#38 really cool patch
15 years ago
 
Client
#46 love it, will review with partners. Thank you for continued excellence.
15 years ago
 
Client
#46 oh, just looking at it again. Our colors are blue (primary) and orange as accent. Can we orange up the yellow and/or add orange accents to words, stars etc.?

Blue/gold is UCLA and while great for Bruin alumni like me is anathema for USC folk from about 15 of our important clients. We're like the bloods and the crips here in LA.
15 years ago
 
Client
#49 is the best so far. It feels a little orange top heavy. Maybe the dots between DO RISK GROW orange will help even it out. Stars or just small stars in white? I'm at home and my wife says too busy. I suppose it is but I like everything in it so I can't say what to take out. What are your thoughts?

I like it a lot
15 years ago
 
Logo Designer
Hi there Fulcrum
I thought perhaps that they busy aspect of the logo I created was due to a lack of white space, this and too many extra props eg. the wires leading into the circle. I have changed this as you will see with no.'s 54 & 55. I'm not sure that there is anything else I could do with the shape of this logo, but please tell me if you have any other ideas or would prefer a different logo altogether. Happy to accommodate your ideas. thanks tdewell
15 years ago
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