FUGU Logo Design Contest

FUGU has selected their winning logo design.

For $275 they received 116 designs from 25 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
SocialAdvisors
United States

Slogan

Upstairs at Ronin

What We Do

Upscale traditional Japanese sushi bar.

Industry

Restaurant

Top Three Things to Communicate

#1 - Showcase pufferfish to show they offer pufferfish on the menu
#2 - Exclusivity
#3 - Traditional Japanese experience

Our Target Audience:

Wealthy, 30 and over, location is near the beach, food connoisseur, appreciates traditional Japanese culture

Color Preferences

Red, black and white

Our Ideas and Additional Information:

Logo should feature preferably a pufferfish, this is what FUGU stands for and will be known for is being certified to sell pufferfish sushi. If not possible samples with the kanji are accepted. Maybe incorporate both kanji with the pufferfish if it can be done in an artistic way. I have included Ronin's logo as well. FUGU will be apart of Ronin but is a different experience so the logos should have some cohesion but also stand alone without dependence needed by one another.

Themes

Modern
Masculine
Simple
Luxury
Refined
Secure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

SocialAdvisors
United States
There are two translations, FUKU and FUGU. We've decided to proceed with FUGU. Should be a fairly easy change. Will remove logos we're not interested in so there is no wasted work. Sorry for the minor change.
2 years ago
SocialAdvisors
United States
We're running this contest for a client of ours. He has not been involved at all, so we're flying a bit blind. We're dragging our feet as he will get more involved Saturday. More for you soon. Love the designs, just need his input to narrow it and bring feedback.
2 years ago