FrontPorch Logo Design Contest

FrontPorch has selected their winning logo design.

For $550 they received 243 designs from 56 different designers from around the world.
Contest
Logo Design Brief
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jamiepmg
United States

Slogan

Custom Homes and Renovations

What We Do

FrontPorch builds custom homes and provides full-service renovations to intown Atlanta neighborhoods.

Industry

Construction

Top Three Things to Communicate

#1 - Professional
#2 - Trustworthy
#3 - Sophisticated

Our Target Audience:

1. Homeowners: 30-55, mostly female (but convincing a husnad to buy), upper middle class. Looking for high quality, value and a trustworthy vendor. They're making a major investment (money AND time) and need to know that the vendor they select will not overcharge them and will finish on time.

2. Real Estate Agents: 30-55, mostly female. Looking for builders/remodelers who can improve their clients' homes and help them sell. Interested in quality and price, which motivates them to refer homeowners.

3. Investors: 45-65, male, conservative. Interested in profitability, credibility and experience, which motivate them to invest.

Color Preferences

Bright vivid colors are good, but please avoid orange. Also consider that logo will be used in yard signs, so greens and tans should be used sparingly to avoid blending in with the yard colors.

Our Ideas and Additional Information:

Pretty wide open to your creative interpetation, but please avoid concepts that take "FrontPorch" too literally. Also, please include the tagline "Custom Homes and Renovations" below the FrontPorch wordmark/element.

Themes

Simple
Refined
Feminine
Colorful
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

jamiepmg
United States
First, thanks to all of you for putting up so many concepts so quickly! Sorry I'm just now ranking and making comments. I'll re-rank and comment on a daily basis until the contest is over on Friday. I've ranked the five thus far that have the most potential. Some comments on these:

#26 Has the most personality and feels closest to the persona of our new brand. The font choices are good: the serif font used for "Front Porch" is friendly and bold, plus it would be visible on a yard sign from the street, which is important. I'm not a huge fan of the "FP" artwork, but I appreciate the effort.

#44 Also has a friendly personality, and the "home" illustration is the best of the bunch, but doesn't feel as polished or sophisticated as we're looking for. I like the shades of green and blue used.

#1 Ironically, I think I'd like this execution better *without* the rocking chair. The font and colors used are right on, but the rocking chair "ch" don't look quite right. I realize you did this in the first hour of the contest, though, and hope you choose to carry it forward in some new directions.

#29 Again here, I like the feel of the concept, but not the umbrella. Not really sure what it has to do with home renovation. Otherwise, it feels friendly with a little cleverness.

#11 This one has a lot of potential: the serif and script fonts say sophistication and class, and the column is typical of Atlanta intown homes; however, the scale of the column doesn't feel right and I'm concerned with how it would work on a yard sign---would someone driving by recognize it as a column?

Some overall reminders: the logo should be friendly, but sophisticated and elegant. It needs to work well on a yard sign (be visible at a distance and at a glance), but also web site, biz card, etc.
13 years ago
jamiepmg
United States
Really liking the second wave of concepts, everyone! We're definitely getting closer to the right feel for this brand.

#65 This is really solid and appropriate. I like this version best simply from a legibility/visibility perspective, but I'm sure other colors/combinations would work.

#55 This one has a lot of potential: I'd try either no stroke or lose the purple stroke. The house illustration could be more polished/detailed. I love the sign artwork used to frame the wordmark, though.

#53 This has potential as well: I'd like to see an all lowercase version "frontporch" using color to distinguish "front" from "porch." Just that change would make this a really attractive logo, even if it's a little simple. Adding some an illustration that communicates "home" without complicating the concept would be a good direction.

#46 Love where this is going! The font and layout changes are a real improvement to the previous version. I'd be interested in some variations on the house illustration.

Overall, these feel much closer to our core brand qualities (professional, trustworthy, sophisticated). I'd like to see some more development around the concept of "home," possibly in illustrations with more depth and unique perspective or some new metaphor.
13 years ago
sue giacoman
Mexico
This is a great feedback, we really appreciate it, not all clients are clear in what they want. Thanks a lot.
13 years ago
ian
Indonesia
Dear CH, dear all...

Publicly I send my apologize to maxk for my wrong assumption before in logo court.

I hope there are any value thinks we can take to learn as I believe that there are think we can learn both right think and wrong thing.

Best regards
Herdian
13 years ago
jamiepmg
United States
We're just about to select the winner, but first I wanted to thank all of you for contributing. There was a ton of hard work and great creative. We are very pleased with the results and the range of options you provided.

Thank you!!!
13 years ago