What We Do
The brand is a bar and grill with a Caribbean flair.
The target customers are aged 40 to 65 years old (an older/mature crowd), African American, non college educated, income of $25,000-$40,000 (Blue collar), urban (the bar and grill is in Philadelphia), food that is a mix of Caribbean and soul food, music that is a mix of reggae, soul music and old school rap.
Our Ideas and Additional Information:
Frontline is a bar and grill so would like something that suggests spice, cocktails, neighborhood bar, comfort.