FROG 101.5Logo Design Contest

Logo Design Contest
Contests / FROG 101.5

FROG 101.5 has selected their winning logo design.

For $475 they received 192 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
IRON MOUNTAIN'S HOT COUNTRY
What We Do
NEW HIT COUNTRY MUSIC RADIO STATION LOCATED IN IRON MOUNTAIN, MICHIGAN.

TARGETING ADULTS 25-54 YEARS OLD
Industry
Entertainment
Color Preferences
USING SOME OR ALL: GREEN, BLACK, WHITE
Our Ideas & Additional Information
I will leave the ideas/concepts to your creative process.

Just a note.
We have been using the same logo since the early 1990s. We are have been "FROG COUNTRY" and our logo indicates this. We have changed up our branding to "FROG ONE OH ONE FIVE, IRON MOUNTAIN'S HOT COUNTRY"
Themes
Simple
Style Inspiration

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Discussion

 
Note: Our FCC Licensed Radio Station is:
WJNR-FM 101.5
Once the final design is done, we may need to include the call letters "WJNR" on a version of the logo.

"IRON MOUNTAIN'S HOT COUNTRY" is a phrase that can be included in the design as well if it works.
2 years ago
 
More than likely looking to move away from using a "FROG FACE" or "FROG CHARACTER". There is internal debate on that. Our current logo for past 25 years has "frog face" so no looking to replace that with a new one.
2 years ago
 
Some more variations or any other concepts would be great.
I don't think we have seen one yet that just feels right right.
Internal debate over going simple or complex.

The logo will be used on websites, print, t-shirt 2 color screen print and possibly some embroidery. Please factor that in with the design so those processes are easy as well.

More emphasis on the "101.5" could be good. That really what we want people to know. Our frequency on the dial and how to find our station. 101.5 should pop the same if not more than FROG.
2 years ago
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