FROG 101.5 Logo Design Contest

FROG 101.5 has selected their winning logo design.

For $475 they received 192 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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donald.grassman
United States

Slogan

IRON MOUNTAIN'S HOT COUNTRY

What We Do

NEW HIT COUNTRY MUSIC RADIO STATION LOCATED IN IRON MOUNTAIN, MICHIGAN.

TARGETING ADULTS 25-54 YEARS OLD

Industry

Entertainment

Color Preferences

USING SOME OR ALL: GREEN, BLACK, WHITE

Our Ideas and Additional Information:

I will leave the ideas/concepts to your creative process.

Just a note.
We have been using the same logo since the early 1990s. We are have been "FROG COUNTRY" and our logo indicates this. We have changed up our branding to "FROG ONE OH ONE FIVE, IRON MOUNTAIN'S HOT COUNTRY"

Themes

Simple

Style Inspiration

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Discussion

Discussion

donald.grassman
United States
Note: Our FCC Licensed Radio Station is:
WJNR-FM 101.5
Once the final design is done, we may need to include the call letters "WJNR" on a version of the logo.

"IRON MOUNTAIN'S HOT COUNTRY" is a phrase that can be included in the design as well if it works.
15 days ago
donald.grassman
United States
More than likely looking to move away from using a "FROG FACE" or "FROG CHARACTER". There is internal debate on that. Our current logo for past 25 years has "frog face" so no looking to replace that with a new one.
13 days ago
donald.grassman
United States
Some more variations or any other concepts would be great.
I don't think we have seen one yet that just feels right right.
Internal debate over going simple or complex.

The logo will be used on websites, print, t-shirt 2 color screen print and possibly some embroidery. Please factor that in with the design so those processes are easy as well.

More emphasis on the "101.5" could be good. That really what we want people to know. Our frequency on the dial and how to find our station. 101.5 should pop the same if not more than FROG.
13 days ago