What We Do
skin care, soap, beard balm, lotion, deodorant, lip balm, skin salves.
Top Three Things to Communicate
#1 - Trendy/Modern
#2 - Healthy/Natural
#3 - Fun/unique
Our Target Audience:
Unisex, ages 25-60, natural living, modern hippie, trendy, upper middle class. People who want to pay more for quality ingredients, all while not being super fancy.
Black, Grey, Earthy Green, Tan, Dark teal, Dark Aqua. Not committed to these though. I know that doesnt help.
I have been using just the name Fresh Mojo. in Typewriter font, with the product name under it in a different font.
I will be printing on white labels with black and kraft packaging.
Some will be white labels on metal tins.
I want it to be somewhat fun, my name is fun and the logo should match. But I also want it to look professional and not busy. I am going for the middle class health conscious buyer.
Our Ideas and Additional Information:
I attached a couple of pictures of what I have been using that I did on my own. It is just not professional enough, and now that I am starting to label other things suchs a balms and deodorant i need a dedicated logo. But I thought seeing what I have been doing may help.