#12 - the two F letter forms come together to create an abstract mark of a confident and victorious woman. I was inspired by the Greek Goddess of Samothrace, Nike, while creating this design. The F letter form lends itself well to this design with the implied wings which are both feminine and elegant and suggests action, strength, balance and triumph.
I kept the overall design simple so the logo reproduces well at a variety of sizes from a small business card, employee t-shirt to large-scale exterior signage which can be seen from afar. The logo is clean so it can be embroidered at any size or etched into metal/wood/etc for three dimensional signage.
Please let me know if you'd like to see more ideas based on this concept. Any feedback is appreciated. Kind Regards, Christina
19-22 - Additionally, the wings convey independence of 'freedom' and captures the essence of your company's values and mission. I believe this mark has the strength to stand on its own without type and become a recognizable icon for your brand. In short, this mark can help you build equity in the name, Freedom Fitness.