What We Do
The "Free Your Feed" campaign is a cultural reclamation project that seeks to educate and empower everyday social media users. It's dedicated to demystifying the algorithms that govern our digital interactions and to fostering a more transparent, equitable online ecosystem. By providing tools and insights, the campaign aims to help users curate a more authentic and diverse digital experience. The target audience is broad but primarily includes social media users seeking greater control over their online presence, those concerned with digital literacy, and individuals advocating for a more decentralized and democratic digital landscape.
Color Preferences
THE PRIMARY BRAND COLORS ARE A7A7A7, 8A8181, EFEFEF, 545151, with the core accent color of FFBD00
Our Ideas & Additional Information
For the "Free Your Feed" logo, drawing inspiration from street stickers and the iconic style of OBEY GIANT's propaganda art could lead to a bold, impactful design. The logo could incorporate a stark, monochromatic palette to evoke that rebellious, grassroots feel. The use of a strong, clear typeface ensures readability for the campaign name. The logo could mimic the visual punch of street art, conveying a sense of urgency and action, encouraging onlookers to take a moment and scan the code, thus merging street-level activism with digital empowerment.