Frango FritoLogo Design Contest

Logo Design Contest
Contests / Frango Frito

Frango Frito has selected their winning logo design.

For $275 they received 195 designs from 23 different designers from around the world.

Logo Design Brief

Client
Slogan
The chicken came first
What We Do
Fast Casual restaurant serving chicken based street food from around the world.
Industry
Restaurant
Color Preferences
No specifics
Our Ideas & Additional Information
Avoid anything similar to KFC or anything that gives a Quick Service Restaurant feel.

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fbloggery.undergroundeats.com%2Fwp-content%2Fuploads%2F2014%2F01%2FChicken-Pop-up_Red.jpg&imgrefurl=http%3A%2F%2Fbloggery.undergroundeats.com%2Fwhen-life-hands-you-chicken-make-fried-chicken%2F&h=792&w=792&tbnid=KmMuJeEB9J0Q2M%3A&zoom=1&docid=aUYOwEp0Gwo3-M&ei=SoNXVLCfJZS3uQTtsoDwAQ&tbm=isch&ved=0CBUQMygNMA04yAE&iact=rc&uact=3&dur=592&page=11&start=204&ndsp=21

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fwww.hillbillysfriedchicken.ie%2FLogo.gif&imgrefurl=http%3A%2F%2Fwww.hillbillysfriedchicken.ie%2F&h=600&w=480&tbnid=psbGv9R2yj9_MM%3A&zoom=1&docid=GfNYCRE7q5z6XM&ei=SoNXVLCfJZS3uQTtsoDwAQ&tbm=isch&ved=0CAwQMygEMAQ4yAE&iact=rc&uact=3&dur=739&page=11&start=204&ndsp=21

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fthumb101.shutterstock.com%2Fdisplay_pic_with_logo%2F700705%2F109775927%2Fstock-vector-southern-style-fried-chicken-recipe-109775927.jpg&imgrefurl=http%3A%2F%2Fwww.shutterstock.com%2Fs%2F%2522fried%2Bchicken%2522%2Fsearch.html&h=346&w=450&tbnid=s2LzxW6Zid-m4M%3A&zoom=1&docid=e7EjYrSNlQl4VM&ei=YIJXVOSALsy8uAT5y4DgAQ&tbm=isch&ved=0CD4QMygYMBg&iact=rc&uact=3&dur=458&page=2&start=18&ndsp=21

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fthumb101.shutterstock.com%2Fphotos%2Fdisplay_pic_with_logo%2F700705%2F179005523.jpg&imgrefurl=http%3A%2F%2F4vector.com%2Ffree-vector%2Fsouthern-fried-chicken-89887&h=410&w=450&tbnid=7-1gMWvwAN_l8M%3A&zoom=1&docid=_aU4xgAWk8ZXsM&ei=uIJXVOiGJsegugSclIKgAg&tbm=isch&ved=0CFsQMyhTMFM4ZA&iact=rc&uact=3&dur=582&page=10&start=183&ndsp=21

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fmedia-cache-ec0.pinimg.com%2F736x%2F78%2Fe8%2F88%2F78e888a09b296995e8fc9dc03845b46e.jpg&imgrefurl=http%3A%2F%2Fwww.pinterest.com%2Fpin%2F65513369553384961%2F&h=315&w=736&tbnid=CLMZDtd3g6REbM%3A&zoom=1&docid=P6KdPwM9zjVulM&itg=1&ei=l4NXVPTKCtKJuwSK5IDQCw&tbm=isch&ved=0CCAQMygEMAQ&iact=rc&uact=3&dur=2236&page=1&start=0&ndsp=15

http://www.google.co.in/imgres?imgurl=http%3A%2F%2Fmedia-cache-ec0.pinimg.com%2F736x%2F78%2Fe8%2F88%2F78e888a09b296995e8fc9dc03845b46e.jpg&imgrefurl=http%3A%2F%2Fwww.pinterest.com%2Fpin%2F65513369553384961%2F&h=315&w=736&tbnid=CLMZDtd3g6REbM%3A&zoom=1&docid=P6KdPwM9zjVulM&itg=1&ei=l4NXVPTKCtKJuwSK5IDQCw&tbm=isch&ved=0CCAQMygEMAQ&iact=rc&uact=3&dur=2236&page=1&start=0&ndsp=15

http://www.google.co.in/imgres?imgurl=https%3A%2F%2Ffarm8.staticflickr.com%2F7379%2F12444119493_f11f1bbb5c.jpg&imgrefurl=https%3A%2F%2Fwww.flickr.com%2Fphotos%2F29966392%40N05%2F12444119493%2F&h=487&w=1024&tbnid=vKWoJU6zb3o0SM%3A&zoom=1&docid=0tTpSZLvOZWR5M&itg=1&ei=l4NXVPTKCtKJuwSK5IDQCw&tbm=isch&ved=0CB8QMygDMAM&iact=rc&uact=3&dur=1234&page=1&start=0&ndsp=15

http://www.google.co.in/imgres?imgurl=https%3A%2F%2Ffbcdn-sphotos-h-a.akamaihd.net%2Fhphotos-ak-ash3%2F522880_466109076779845_1952667016_n.jpg&imgrefurl=http%3A%2F%2Farchive.constantcontact.com%2Ffs131%2F1100370360547%2Farchive%2F1114052077033.html&h=315&w=851&tbnid=Vj6WJCOSHNj-UM%3A&zoom=1&docid=tr4KZfOXS0UFCM&ei=l4NXVPTKCtKJuwSK5IDQCw&tbm=isch&ved=0CD0QMygXMBc&iact=rc&uact=3&dur=956&page=2&start=15&ndsp=20
Themes
Colorful
Modern
Refined
Adventure
Simple

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Discussion

 
Client
Hey,

Thank you all for your entries.

‘Frango Frito’ is fried chicken in Portuguese. The idea is to give the brand a global appeal as we’re serving chicken based street food from around the globe. We’d love to see some designs without a chicken in it (maybe just a silhouette or part of a chicken) but with a play on name or something that depicts the global feature. We’d also like to see some logos in text. The initials of the brand name 'FF', can also be used in a way.

Please find a few references below:
http://bit.ly/1u8WzXD
http://bit.ly/1wDYV1P
http://bit.ly/1tLldwc
http://bit.ly/1xanl4A
http://bit.ly/1xkpjO6
http://bit.ly/1qvep28
http://bit.ly/1pA5zWe
http://bit.ly/13Vwd1C
http://bit.ly/1ovkEYc
http://bit.ly/1zCf4Hu
We love the use of orange (with black or brown), a subtle yellow or a shade of blue.
From the given link, we like these shades: http://digitalsynopsis.com/design/color-thesaurus-correct-names-of-shades/
Orange- Yam & Fire
Yellow- Butter & Butterscotch
Red- Scarlet & Ruby
Blue- Cerulean & Lapis
Brown- Pecan & Brunette

Thank You!
10 years ago
 
Client
Hey,

We'd like to see designs without a chicken just with a play on the name with different fonts and colours.
10 years ago
 
Client
Hi everyone,

Thank you for all your entries.

Some important points we wanted to add is that our logo must have bright colors while being simple and rustic. Our brand is going to have a very fun chilled approachable vibe.

Here are some examples.

1. We love the colors used in the branding for Urban Plate. Rustic yet bright. Fun yet classy.

https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fjayce-o.blogspot.com%2F2014%2F01%2Fgreat-restaurant-branding-identity-design.html&ei=nehkVO-QJsnguQSnoYIg&bvm=bv.79189006,d.c2E&psig=AFQjCNFy4kRFOUsg_KossHZM4gzin6jscw&ust=1415985663858061

2. The interiors will be in the lines as the Sassy Spoon link below but more fun elements . Nice pop colors but not solid. Within a subtle simple framework.

https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fuppercrustindia.com%2Fver2%2Fshowpage.php%3Fpagetitle%3DBOMBAY%2520BUZZ%26postid%3D846&ei=T-pkVKLXA4jJuASPy4HwCQ&bvm=bv.79189006,d.c2E&psig=AFQjCNFIdFBeXR8wKRUtF7EOMFNOVH90zA&ust=1415986121780516

Also note.
- We are happy with the logo having a small symbol or a silhouette of a chicken. It should not be too loud.
- From the eg of the interiors shared above you will realize that the place will have a very Modern European feel with World Cuisine.

Please see how you can incorporate the same in the logos you've submitted so far.

Thanks!
10 years ago
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