Francis Scott Key Family Resort Logo Design Contest

Francis Scott Key Family Resort has selected their winning logo design.

For $350 they received 28 designs from 12 different designers from around the world.
Contest
Logo Design Brief Hide
fskinoc
United States

Slogan

You gotta stay here to play here

What We Do

We are a destination hotel that creates fun for families.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Family Friendly Resort
#2 - Several Amenities on site for kids and families
#3 - 2009 Travelers Choice Award "Best for Families" by Tripadvisor

Our Target Audience:

Blue Collar, Economy Minded, Family Friendly, Kids Activities.
Mom's age 24-50, Like the Beach, Ocean City, Maryland Travels with Kids, Economical Family Vacation at the Beach with several amenities to keep the kids entertained.

Color Preferences

Bright, Vibrant, Happy, Cheery

Our Ideas and Additional Information:

We would like see several of the amenities we have to offer incorporated into this logo. We plan on using it as a t-shirt design. Please visit our website at www.fskfamily.com

Themes

Simple
Colorful
Economical
Playful
Modern
Raw
Feminine
Bright
Necessity
Commonplace
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

fskinoc
United States
I fighured I should start a thread about our amenities to see if we can get rolling... I would like to feature our main lodge building along with some of our highlights - Our Miniature Golf, Pirate Ship Sprayground, Indoor Pool and beach shuttle. We offer a resort feel and emphisize kids having fun. We have previously themed pirate cartoons as our characters but would like to see some of the revolutionary type characters seen on our website.
12 years ago
fskinoc
United States
I have just been reading some fourms and figure I should scale back on the details. How about a logo surrounded by characters enjoying our amenities, waterslides, mini-golf, swimming, the beach?
12 years ago
fskinoc
United States
Do you want us to feature the TripAdvisor logo and the resort logo on the design?
12 years ago
fskinoc
United States
OOPS - I accidentally cut/pasted a coworkers email. To answer my own question. Yes I would like to feature the TripAdvisor award and a Resort Logo.
12 years ago
whatshaggis
United States
My apologies for the confusion, however you state you would like a 'Resort Logo' on your logo to be designed. Are you referring to the red banner with 'Francis Scott Key' on it?

Also, under the stylistic slider, you chose 'Simple' over 'Complex'. Does this mean you're looking for simple illustrations (of 'characters enjoying our amenities, waterslides, mini-golf, swimming, the beach') to accompany the logo?
12 years ago
fskinoc
United States
Thank you for your interest. We have flown the red "Francis Scott Key" banner for over 60 years and it is a recognized icon. We changed from Motel to Family Resort just a few of years ago. I would like to see our banner incorporating various Family Resort options. The banner could use a little "touching up" since it is over 60 years old.

My interpetation of 'simple' was in terms of silly & fun. I opposed 'complex' as in a corporate/professional feel. I am looking for simple cartoon type characters enjoying our amenities. Cheers. ~ Jim
12 years ago
whatshaggis
United States
Good morning Jim,

Thank you for the clarification. If I come up with something that I think will work I'll certainly submit. Best of luck with your entries!

Best regards,

Shane
12 years ago
fskinoc
United States
I like the Banner in #7 and the Ship in #8. Like to see the banner perimeter "busy" with ammenities (Golfer, Ship and more). You can remove the house silouette. Would prefer more detail than sillouettes. Thanks!
12 years ago
DJ LAZA
Canada
Wow love how everyone is copying my design (sarcasm)
12 years ago
Mago
Egypt
that including me?
12 years ago
fskinoc
United States
I like showing the ammenities but make sure they all "flow" together. Thanks for all of your efforts.
12 years ago
bluejet
Australia
my votes for #9
12 years ago