Hi Tom,
I tried to incorporate a battery - but it seems to not be my forte... so I decided to rather opt for a "steel" background - to emphasise the vehicle and masculine part of the brief!
I brought in the green to address the second aspect that you're trying to address, and I felt that the green and type of font I used was very modern!
On the topic of modern... I turned your wordmark into a 3D object to bring in the refined, yet playful aspect of your brief...
Overall... I think it's loud, playfull and still classy!
Hope you like!
Emma
(This comment references Entry
#24)