Our Target Audience:
We are located in a middle class town of about 58,000 that has a somewhat blue collar feel. Our target audience is comprised of both baby boomers and younger growing families. We have a great amount of our patients who work for Chrysler, GM, and Delphi electronics, although we also have plenty of farmers, waiters and waitresses, teachers, healthcare workers, and patients with various other jobs. Kokomo is a fairly conservative midwestern town that epitomizes the heartland of America.
Our Ideas and Additional Information:
Attached is a screenshot of the homepage of our website that is ready to launch. The logo on the header was made by my web development team and is their generic stock logo they use for most dental offices. This may help with the color scheme, of course the logo can incorporate other colors, but that may be a good palette to match.