Foundation AppraisalLogo Design Contest

Logo Design Contest
Contests / Foundation Appraisal

Foundation Appraisal has selected their winning logo design.

For $275 they received 178 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
This is a real estate appraisal company. We assess the value of homes for lending purposes.
Industry
Real Estate
Color Preferences
Navy blue is the only definite color. Golds, whites, blacks, or grays may end up part of the overall color scheme, but may or may not end up in the logo itself.
Our Ideas & Additional Information
(please see attached reference board with color pallette) I like cool, modern looking logos. I want something sophisticated and modern, but i don't want to limit my market or exclude any portion of the market. I want to be appealing to all demographics. I am interested in things inspired by the board. I'm a young man and the things on the board are my style. you can view my comments on the images on my pinterest board. https://www.pinterest.com/dtwatson4/foundation-apprasial/
Themes
Masculine
Modern
Gray
Luxury
Refined

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Discussion

 
I am really interested in seeing designs similar to the ones on the attached inspiration board.
8 years ago
 
You can view my style that im interested in at
https://www.pinterest.com/dtwatson4/foundation-apprasial/
I have made comments on these images to help.
8 years ago
 
Masculine, Clean, Geometric, Modern, Simple
8 years ago
 
Loving the new modern direction!
8 years ago
 
Im liking a lot of the new stuff. I like the ones with a symbol in them most i think. Im envisioning the logo in a gold foil print on a dark blue business card with maybe white text on the back. Similar style to the ones on the inspiration board attached.
8 years ago
 
Our company is built on three main points. I read a business article that talked about a triangle. I like the symbolism of the triangle in regards to our business. Something really modern and edgy that can look like a triangle/house, but still kinda abstract. I want something youthful looking. Most appraisers around here are guys in their 60's and im in my 20's so im hoping to distance myself from the old guys with my branding. I want to look fresh and new.
8 years ago
 
I like the "Alchimia" and "DRR" branding packages from the inspiration board the most. I like the abstract symbols.
8 years ago
 
I have removed the original concept photo. I think i like the direction the inspiration board has provided.
8 years ago
 
I have tried to make blue work, but it seems like black and white just work better. I will most likely do some type of card with black white and gold, similar to the photos i just added. My business name still hasn't cleared so to be safe i want to have a modern looking text with the company's name and a cool symbol above it. In the event that i have to change the companys name i will still use the symbol and change the text myself.
8 years ago
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